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Industry Insights

Big Data Desires Meet Skill Set Realities

The CULytics conference shows paths and perils for an industry dipping its toes in the pool of big data.
My Generation

My First Credit Card

One millennial’s quest to understand the hype behind the plastic and find the perfect fit.
Features

Channel Surfing: How To Reach Credit Union Decision-Makers

These channels with a niche twist afford marketers the opportunity to customize messages that strike a chord for those with buying power.
Features

Meaningful Messages: 4 Ways To Market To Credit Unions

Credit unions are an audience unlike any other, so keep these considerations in mind to craft more effective messaging.
Features

Targeted Strategies: 6 Ways To Successfully Segment

Maximize credit union marketing efforts by using these smart segmentation tips.
Features

Marketing To Credit Unions 101

The credit union movement presents its fair share of challenges in crafting marketing messages that resonate. This three-article series is here to help.
Industry Insights

Back-Seat Texting Hints At What’s To Come

The keynote speaker at CULytics uses a personal ancedote to underscore how the future of digital banking isn't just here, it's behind him.
Industry Insights

Can I Join Your Credit Union?

Credit unions face enough perceptual barriers to growing membership. Returned mail fees and census tracts don’t need to be among them.
Credit Union Industry Commentary

Who Will Be Our Mr. Rogers?

The credit union movement needs to tell its small stories, the ones that bankers can't tell.
Industry Insights

Debit Rewards, Market Expansion, And A New Charter

Five can’t-miss data points this week on CreditUnions.com.
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