This year’s annual Executive Outlook Survey asked credit union leaders to provide feedback in four areas: local market conditions, goals for the coming year, challenges to meeting those goals, and topics that are top-of-mind.
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Callahan & Associates fielded a lot of answers. Culling through the nearly 250 responses yielded not only the insights shared in the upcoming 2018 Economic Outlook report but also the priorities visualized below. It’s a word cloud. The more often executives noted an item of concern or priority in their survey answers, the larger the type. This paints a picture of what’s on executives minds as they face the challenges and opportunities ahead.