Put Your Pedal To The Metal

Five can’t-miss data points this week on CreditUnions.com.

This week, CreditUnions.com puts its pedal to the metal for a themed week of auto lending case studies and analysis. See how three credit unions have found success in direct auto lending, how another’s automated indirect decisioning engine helps it make better approvals, and how the industry’s auto portfolio has changed over the past 20 years.

Here are five can’t-miss data points:


Since the creation of the American credit union movement more than 100 years ago, this country’s financial cooperatives have provided member-owners with the most favorable credit terms possible blending core values with loan-to-values and other measures to respond to a changing landscape. Direct lending remains the lifeblood of many credit unions, and doing it well is a cultural and business imperative. See how three credit unions offer their insight into how they succeed in the one-on-one auto lending space.

Read: Lessons In Lending: 3 Credit Union Success Stories.



When Kemba Credit Union’s one underwriter for indirect auto loan applications left in 2015, the organization’s leaders saw the opportunity to adopt a more robust automated decisioning strategy. As part of the institution’s decisioning engine, the credit union has crafted a set of 20-40 if/then rules to make better decisions overall.

Read: The Search For The ‘Fat Middle’.


Business lending at SouthPoint Financial Credit Union historically comprised a sizable portion of the balance sheet. For example, member business loans as a percentage of total loans hit a high of 34.1% in the first quarter of 2014. However, in the years since, economic pressures have forced the North Star State credit union to reimagine its loan portfolio. Today, member business loans account for the lowest percentage of the loan portfolio since 2010. Indirect auto loans, on other hand, have jumped from nearly nothing to more than $30 million in the span of 20 months. How did the credit union get here? What does the future hold?

Read: Farming For Autos.


How has the credit union auto loan portfolio changed over the past 20 years? Take this interactive infographic on a test drive to learn more.

Read: A History Of Credit Union Auto Lending.


As of March 31, 2018, credit unions held $343.9 billion in auto loans. That’s up 10.9% from the first quarter of 2017. At 35.0% of total lending, auto lending trailed only first mortgage lending for dominance in the portfolio. But how much do you know about the total auto loan portfolio? Take this industry quiz to test your knowledge.

Read: Is Credit Union Auto Loan Penetration At An All-Time High?

Finally, thank you to our partner suppliers this week for providing their expert insights:

Top 10 Reasons To Partner With A Specialist Auto Warranty Provider

Auto warranties increase revenue and member engagement while reducing repossession rates by up to 50%.

Indirect Lending In Overdrive

The right platforms and partners evolve with the times and competition and leverage the power of credit union partnerships.

Make Your Credit Union A Borrower’s First Choice

Rise above the competitive pool to win business.

Happy Reading!

June 4, 2018

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