5 Takeaways From Trendwatch 1Q 2025
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
For the first time in 15 years, salary growth for loyal employees outpaces those who leap from job to job.
Recent drops in consumer sentiment indicators reveal a complex mix of financial pessimism, political influence, and generational divides.
Look beyond the headlines to better understand what is driving current market trends and how they could impact your credit union’s investment portfolio.
It’s all about AI this week on CreditUnions.com with real-life case studies, thought leadership, and more.
Key steps to help credit unions thoughtfully integrate AI across different areas to ensure a secure, effective approach to artificial intelligence.
Generative AI offers both opportunities and risks for credit unions. Understanding its capabilities and how to adopt it thoughtfully is the first step toward embracing its real-world applications.
Bracket busted? Our predictions of the 2025 NCAA Men’s Basketball championship could help you pick a winner.
Elevated interest rates make fixed-rate mortgages less attractive to borrowers. In today’s environment, adjustable-rate and balloon/hybrid options offer more attractive payments and short-term flexibility.

Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.

Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.

A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.

Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.

MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.

Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.

The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.

Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.

New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
Sweeping Tariffs Leave The Fed In An Unenviable Position