How To Use Conversational AI To Revolutionize Your Credit Union
ChatGPT is more than just automated responses; it is a precursor for expanded business and more meaningful interaction between the credit union and its members
ChatGPT is more than just automated responses; it is a precursor for expanded business and more meaningful interaction between the credit union and its members
Member Loyalty Group integrates real-time, multi-channel analytics to help credit unions maintain their service-level difference.
How can credit unions protect the planet and encourage members to do the same?
To ensure they are properly fulfilling their duties, credit union directors typically consult with a variety of stakeholders, but there’s one source of assistance directors might not have considered.
From improving cross-sell opportunities to increasing efficiency, and beyond, here’s why credit unions should rethink their origination systems.
Now more than ever, credit unions must be ready to serve new and existing members across a variety of channels.
In this day and age, credit unions must implement innovative technologies flexible enough to keep up with evolving member preferences. There are many avenues a credit union can take to provide the best tools to members, including hiring specialized talent for building proprietary software or outsourcing technology from financial technology companies. Choosing one option over
Sixty-five percent of members report trust as the reason they chose a credit union. Now, they’ll count on their credit union for help during challenging times.
Identifying patterns and trends is key to translating information into improved operational efficiencies and more engaging member services.
Tips to demystify data analytics and set credit union leaders on a course for stronger member insights.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.