Members Demand Choice And Variety
Having the option to choose the product, service, or offering that fits their needs at a particular time makes members feel more in control.
Having the option to choose the product, service, or offering that fits their needs at a particular time makes members feel more in control.
Potential is at an all-time high for exceeding member expectations and delivering quality service.
Today’s account holders have drawn a line in the sand — you’re either delivering a true omni-channel experience, or you’re falling behind.
The key to serving different generations is to not only enable many ways for members to engage, but also offer seamless transitions from one channel to the other. The key to serving different generations is to not only enable many ways for members to engage, but also offer seamless transitions from one channel to the other.
Migration Opportunity for Technology Providers Servicing Credit Unions
Expand credit card underwriting criteria, digital investment, and financial literacy to strengthen the member relationship.
Today’s larger loan balances and longer loan terms leave borrowers at risk of becoming upside down, which also increases risk for credit unions in their loan portfolios.
Attrition in the space will drive demand to traditional deposit-backed institutions. In turn, colleges and universities will seek stable, community-focused institutions that can support families.
User experience is critical in the fight for institutional loyalty, and digital, although significant, is just one piece of the full puzzle
Advanced fraud detection gives financial institutions more power to fight fraud or even stop it before it starts.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.