In today’s data-driven world, the way organizations structure their analytics and data departments speaks volumes about their strategic priorities. For credit unions seeking inspiration on how to harness data to enhance member experiences and drive innovation, CreditUnions.com offers a bevy of articles that offer valuable insights.
Each role in the collection below reflects an approach to leveraging data analytics in ways that align with the cooperative model, showcasing how diverse job titles and responsibilities are reshaping the industry. And of these positions can inform a credit union’s approach to organizing data and unlocking its full potential.
Chief Data Officer
At BCU ($5.9B, Vernon Hills, IL), the CDO is responsible for developing and executing the organization’s data strategy, ensuring data is trusted, accessible, and leveraged to meet business objectives. This role underscores the credit union’s commitment to data-driven decision-making. Read more.
Chief Data & Planning Officer
Sunward Federal Credit Union ($4.2B, Albuquerque, NM; formerly Sandia Laboratory FCU) created the role of chief data and planning officer to fuse data management with strategic planning. The officer leads efforts to integrate data analytics into the credit union’s strategic framework, driving innovation and member value. Read more.
Director Of Business Analytics
This role focuses on leveraging data analytics to inform strategic decisions, optimize operations, and enhance member services. This director at Centra Credit Union ($2.1B, Columbus, IN) collaborates with various departments to identify data-driven opportunities and implement solutions that align with the credit union’s goals. Read more.
Strategic Analytics & Member Insights Manager
This position emphasizes understanding member behaviors and preferences through data analysis. By providing actionable insights, this manager at Wings Financial Credit Union ($9.3B, Apple Valley, MN) manager helps tailor products and services to better meet member needs, driving engagement and satisfaction. Read more.
Senior Member Insights Manager
At Alliant Credit Union ($20.3B, Chicago, IL), the senior member insights manager uses business intelligence to enhance member experiences. By analyzing feedback and behavioral data, this role provides actionable insights to inform service improvements and strategic initiatives. Read more.
Assistant Vice President Of Market Strategy & Analytics
At CEFCU ($7.8B, Peoria, IL), this AVP role combines marketing expertise with analytical skills. Responsibilities include conducting primary research, analyzing data, and guiding marketing strategies to align with member needs and organizational goals. Read more.
These evolving titles and roles illustrate a broader trend: credit unions are increasingly recognizing the importance of specialized analytics positions to drive strategic initiatives, enhance member experiences, and maintain competitiveness in a data-centric landscape.
Is It Time For A New Role At Your Credit Union? Browse hundreds of ready-to-use job descriptions in the Callahan Policy Exchange, then tweak your favorites to make hiring as efficient as possible. Gain access today.