7 Tips To Rebrand After A Major Merger
October 20, 2025
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Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Branding
Insights From The Outside: Nick Riegal
August 18, 2025
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The new senior vice president of marketing at Ascend FCU uses his unconventional experience to break through messaging barriers with a reinvigorated brand campaign to shake things up.
Smart Marketing Speaks To A Select Employee Group
July 28, 2025
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At Publix Employees FCU, marketing plays a pivotal role in select employee group engagement.
Virtual Cards: More Than Just A Trend
July 7, 2025
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The next evolution in consumer payments — and credit unions that wait risk falling behind.
Best Of 2025 (So Far): Fostering Financially Strong Credit Unions
June 30, 2025
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Revisiting some of the unique strategies financial cooperatives are using to drive long-term success and sustainable organic growth.
Honoring Roots To Expand Reach
April 28, 2025
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SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in a competitive market.
What Can Credit Unions Learn From Taylor Swift?
March 10, 2025
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The pop superstar inspires a near-unprecedented level of passion, loyalty, and engagement from fans and provides lessons on branding, authentic relationships, and meaningful experiences for everyone.
Scouting Talent And Building Brand In Louisiana
February 16, 2025
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How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
Change Your Name. Blaze Your Trail.
July 15, 2024
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After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships
July 15, 2024
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Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Insights From The Outside: Nick Riegal
The new senior vice president of marketing at Ascend FCU uses his unconventional experience to break through messaging barriers with a reinvigorated brand campaign to ...
Smart Marketing Speaks To A Select Employee Group
At Publix Employees FCU, marketing plays a pivotal role in select employee group engagement.
Virtual Cards: More Than Just A Trend
The next evolution in consumer payments — and credit unions that wait risk falling behind.
Best Of 2025 (So Far): Fostering Financially Strong Credit Unions
Revisiting some of the unique strategies financial cooperatives are using to drive long-term success and sustainable organic growth.
Honoring Roots To Expand Reach
SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in ...
Scouting Talent And Building Brand In Louisiana
How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
Change Your Name. Blaze Your Trail.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships
Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
Browse Topics
Now’s The Time For Credit Union Succession Planning
Aaron Passman
The future of leadership starts now. This week, CreditUnions.com is diving into the strategies shaping tomorrow’s talent: from a bold overhaul of succession planning to how credit unions are tackling the AI skills gap.
How AI Is Shaping HR For The Next Era
Marc Rapport
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
Is Your Credit Union Making Time For Leadership Development?
Andrew Lepczyk
Assessing skills gaps among leaders and providing time to complete training are major hurdles today, but strong leadership development strategies are essential in building a future-ready credit union.
Planning For The Future: Ensuring Strong Boards And Leaders Through Succession Planning
Callahan & Associates
The right tools and consistent approach make succession planning simpler for credit union leaders and board members.
3 Popular Case Studies From 2024: Where Are They Now?
Savana Morie
CreditUnions.com revisits three credit unions to learn how their strategies have evolved since their original spotlight and see what’s in store for the future.
5 Lessons About Ground-Level Intelligence From A Rooftop Farm
Alix Patterson
A national leader in urban agriculture shows how front-line insights drive real local impact — and why credit union branches are perfectly positioned to do the same.
At Kirtland Credit Union, Project Management Isn’t Just A Task. It’s An Ethos.
Aaron Passman
Kirtland Credit Union’s five-tiered scoring system and rigorous approval process might look like red tape, but it’s streamlining resource allocation and improving efficiency for credit union for growth.
Financial Wellbeing Is About More Than Vulnerability
Chris Howard
Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.
How To Build AI Strategy In Real Time (Part 1)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
How To Build AI Strategy In Real Time (Part 2)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
What Can Credit Unions Learn From Taylor Swift?