California

Credit Union Industry Commentary

Get Inspired: 3 Mortgage Marketing Pages That Sell

How a trio of credit unions from across the country are tackling a universally difficult housing market.
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What Does It Mean To Be An Authentic Leader?

Leaders dish on their own approaches to leading with conscious intent.
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Like, Share, Comment: How Social Influencers Are Helping SF Fire Build Its Brand

SF Fire reaches younger consumers through trusted local social media personalities.
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Process Improvement Is Job No. 1 At Firefighters First

Five specialists embedded across various departments spot opportunities to improve workflow and the member experience.
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Mega Bank Skips Town, Premier America Steps In

The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
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Hyperlocal Help In The Golden State

After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
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How Credit Union Risk Managers Are Addressing AI Threats

Risks are evolving as rapidly as the technology. Here’s how some cooperative leaders are coping.
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The Power Of Networking: Assembling Relationships, Seeking Advice, Sharing Insights, And More

Credit union executives dish on network building, reciprocal participation, and how to determine when it’s time to opt out.
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10 Steps To Better Business Intelligence

It takes the right people, the right tools, and the right processes to create a data-driven culture.
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First Tech Cultivates Hope (And Savings) For Foster Youth

A partnership between the credit union and a community nonprofit provides financial resources for at-risk kids during formative years.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.

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