Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Six data points showcase what’s happening in the larger economy that could direct credit union decision-making for the rest of the year.
Hundreds of credit unions are changing their product roadmaps to increase deposit growth by using their community affinity and prioritizing digital experiences for millions of members that the younger generations demand. New, popular solutions allow credit unions to reach younger, more engaged members, empowering them to achieve financial wellness and make an impact in their community through everyday banking.
Leverage data to provide hyper-personalized experiences as well as proactive risk management.
A partnership between the credit union and a community nonprofit provides financial resources for at-risk kids during formative years.
From liquidity challenges to slowdowns in lending, new regulations and more, credit unions embraced uncertainty this year.
Credit union performance in the third quarter echoed that of the second, with continued tightening of liquidity, diminishing ROA, and deteriorating asset quality.
Key areas to strengthen a seamless banking experience across all deposit channels.
Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
How Member Loyalty Group grows credit unions’ ability to understand and act on feedback through AI-powered analytics.
Although the industry is chock-full of foundations, some institutions rely on donor-advised funds as a pathway to giving back.
The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
The United Nations FCU Foundation helps the New York-based credit union make an impact on multiple continents.
The regulator’s Community Development Revolving Loan Fund distributed $3.8 million in grant funding last year, benefitting more than 140 credit unions.
Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
Marketing spend is up since the onset of COVID-19, but fewer institutions are pursuing new identities, choosing instead to embrace familiarity.
Technology partnerships offer a path to innovation and enhanced member service.
