Macro-Economic And Industry Trends (3Q18)
What credit unions need to know about members, lending, asset quality, share balances, and more at third quarter 2018.
What credit unions need to know about members, lending, asset quality, share balances, and more at third quarter 2018.
Maine credit unions reported strong loan growth in the third quarter of 2018. Member relationships in the state strengthened as credit unions reported growth in both average share and loan balances.
The credit union deposit portfolio is in flux. The industry’s loan performance has gone gangbusters the past several quarters, driving the loan-to-share ratio to its highest point in the past decade. In addition, continued raises to the fed funds rate has required strategic conversations on product pricing. This year, CreditUnions.com readers keyed into deposit stories.
Five can’t-miss data points this week on CreditUnions.com.
Five can’t-miss data points this week on CreditUnions.com.
Deposit balances were on the rise as annual growth hit 5.0% in the third quarter of 2018.
Credit unions covered their operating expenses with net interest income alone for the first time in seven years.
Share certificates at credit unions are on track to post the highest growth of any deposit account.
The movement’s membership base is growing. How are credit unions responding?
Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.

Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.