Share Draft Penetration (4Q 2015)
Which credit unions are members choosing to make their primary financial institution?
Which credit unions are members choosing to make their primary financial institution?
In March 2008, Digital Federal Credit Union ($4.5B, Marlborough, MA) launched a remote deposit capture service for members which has significantly increased their number of deposits.
Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank’s deposits will change financial institutions within a year.
Americans are now collectively a nation of spenders, not savers. Learn how First Entertainment Credit Union has bucked this trend and grown shares.
Credit unions are taking more interest in Account-to-Account (A2A) transfers, also commonly referred to as Member Directed ACH or inter-institutional transfers. This technology enables members to move their money freely from one institution to another over the Internet. This service transforms the member’s share draft account into an e-checking account.
Patelco Credit Union tracks referrals from front line staff to their investment program. Doing so has lead to increased wallet share.
You shouldn’t have to wait for your first million to see a decent return on your money, was the message of BECU’s ($7.6B, Seattle, WA) commercial to promote their Member Advantage and Early Saver Programs, for members younger than 18.
In its ninth year of operating an in-school branch at Monroe Elementary School, UnitedOne has surpassed both its initial and revised goals for deposits.
Aptitude, attitude, and opportunity have helped Leaders Credit Union develop a team of call center cross-sell superstars.
Patelco’s HSA service has grown into a thriving program: deepening relationships with their SEGs, and increasing member penetration at those SEGs.

Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.

The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.

McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.

Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.

Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.

Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.

Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.