What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Hawkish. Dovish. Does It Matter?
January 5, 2017
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The year’s first economic reports are out, and at least one is good news for credit unions.
10 Great Articles No One Read In 2016
January 4, 2017
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Overlooked editorial gems provide insight and inspiration for the challenges and opportunities that lay ahead in 2017.
Best Of Cooperative Strategy 2016
December 30, 2016
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Five lessons in setting short- and long-term goals.
Best Of Deposits 2016
December 26, 2016
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Five lessons in growing and improving the credit union deposit portfolio.
Best Of Auto 2016
December 26, 2016
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Eight strategies and lessons in managing one of the credit union industry’s largest assets.
How Heritage FCU Increased Sales By Nearly 50%
December 26, 2016
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The Indiana credit union increased GAP sales by nearly 50% by thinking outside the vehicle protection box.
The Driving Decision To Offer Auto Leases
December 21, 2016
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Ohio-based Directions Credit Union has originated $104 million in auto leases since 2012. Here’s how.
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December 20, 2016
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Language is unclear in the law regulating credit unions investing in derivatives. Will NCUA’s new effort to revisit the rule help?
A Strategy To Centralize Lending And Increase Efficiency
December 19, 2016
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University Credit Union in Orono, ME, creates new positions and titles to streamline its lending environment.
Yields Hit Big Levels
December 15, 2016
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There will most certainly be more liquidation to come unless the market narrative changes dramatically.
10 Great Articles No One Read In 2016
Overlooked editorial gems provide insight and inspiration for the challenges and opportunities that lay ahead in 2017.
Best Of Deposits 2016
Five lessons in growing and improving the credit union deposit portfolio.
Best Of Auto 2016
Eight strategies and lessons in managing one of the credit union industry’s largest assets.
How Heritage FCU Increased Sales By Nearly 50%
The Indiana credit union increased GAP sales by nearly 50% by thinking outside the vehicle protection box.
The Driving Decision To Offer Auto Leases
Ohio-based Directions Credit Union has originated $104 million in auto leases since 2012. Here’s how.
A Strategy To Centralize Lending And Increase Efficiency
University Credit Union in Orono, ME, creates new positions and titles to streamline its lending environment.
Yields Hit Big Levels
There will most certainly be more liquidation to come unless the market narrative changes dramatically.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Hawkish. Dovish. Does It Matter?