What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Best Of Auto 2016
December 26, 2016
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Eight strategies and lessons in managing one of the credit union industry’s largest assets.
How Heritage FCU Increased Sales By Nearly 50%
December 26, 2016
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The Indiana credit union increased GAP sales by nearly 50% by thinking outside the vehicle protection box.
The Driving Decision To Offer Auto Leases
December 21, 2016
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Ohio-based Directions Credit Union has originated $104 million in auto leases since 2012. Here’s how.
NO
December 20, 2016
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Language is unclear in the law regulating credit unions investing in derivatives. Will NCUA’s new effort to revisit the rule help?
A Strategy To Centralize Lending And Increase Efficiency
December 19, 2016
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University Credit Union in Orono, ME, creates new positions and titles to streamline its lending environment.
Yields Hit Big Levels
December 15, 2016
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There will most certainly be more liquidation to come unless the market narrative changes dramatically.
5 Ways To Better Understand Your Auto Portfolio
December 12, 2016
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Use these metrics to better understand what third quarter auto data means to a credit union’s loan portfolio.
Bond Traders Bet On The Wrong Pony
December 8, 2016
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News from the European Central Bank is not what traders needed or wanted.
It Was Only A Dream
December 1, 2016
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November might have been a nightmare, but today’s Treasury rates aren’t far off 2015.
The Normalization Of Rates In 2017
December 1, 2016
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What would “normal” rates look like in the coming year, and what events might prevent rates from getting there?
Best Of Auto 2016
Eight strategies and lessons in managing one of the credit union industry’s largest assets.
How Heritage FCU Increased Sales By Nearly 50%
The Indiana credit union increased GAP sales by nearly 50% by thinking outside the vehicle protection box.
The Driving Decision To Offer Auto Leases
Ohio-based Directions Credit Union has originated $104 million in auto leases since 2012. Here’s how.
A Strategy To Centralize Lending And Increase Efficiency
University Credit Union in Orono, ME, creates new positions and titles to streamline its lending environment.
5 Ways To Better Understand Your Auto Portfolio
Use these metrics to better understand what third quarter auto data means to a credit union’s loan portfolio.
Bond Traders Bet On The Wrong Pony
News from the European Central Bank is not what traders needed or wanted.
It Was Only A Dream
November might have been a nightmare, but today’s Treasury rates aren’t far off 2015.
The Normalization Of Rates In 2017
What would “normal” rates look like in the coming year, and what events might prevent rates from getting there?
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Yields Hit Big Levels