What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Are You Working The Odds?
November 22, 2016
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Greater Nevada shares seven changes it has made over the past decade that have helped it succeed, no matter how the dice roll.
Earnings By The Numbers (2Q 2016)
November 21, 2016
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Total revenue for all credit unions topped $29 billion in the second half of 2016. Learn what happened with interest income, non-interest income, and ROA.
Rewards For Loyalty, Booms And Busts, And Credit Union Earnings
November 21, 2016
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Three can’t-miss data points featured this week on CreditUnions.com.
3 Takeaways From Trendwatch 3Q 2016
November 17, 2016
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Shares, member business loans, and the fallout from the Wells Fargo scandal. How did credit unions perform in the third quarter?
Credit Union Investments Defied Expectations In 3Q 2016
November 15, 2016
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With market uncertainty, it’s surprising to see a quarter-over-quarter and year-over-year increase in investments. Less surprising is the attraction of short-term investments.
Member Business Lending Grows In Third Quarter
November 15, 2016
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The industry sets new records as the portfolio tops $58 billion. The top 10 list spans the nation.
Leaders In Efficiency For Third Quarter 2016
November 14, 2016
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Credit unions posted a slight improvement in the efficiency ratio versus one year ago. Check out this leader table to see which credit unions beat the industry average.
For The Bond Market, It’s Been A Good Run
November 10, 2016
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The lack of liquidity in the bond market has been an ongoing problem, and now the dam seems to be breaking.
Wright-Patt By The Numbers
November 8, 2016
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This Midwestern credit union’s performance highlights the power of the cooperative model.
GTE By The Numbers
November 7, 2016
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The team at GTE FCU managed the credit union through home prices declines and high unemployment.
Are You Working The Odds?
Greater Nevada shares seven changes it has made over the past decade that have helped it succeed, no matter how the dice roll.
Earnings By The Numbers (2Q 2016)
Total revenue for all credit unions topped $29 billion in the second half of 2016. Learn what happened with interest income, non-interest income, and ROA.
Rewards For Loyalty, Booms And Busts, And Credit Union Earnings
Three can't-miss data points featured this week on CreditUnions.com.
3 Takeaways From Trendwatch 3Q 2016
Shares, member business loans, and the fallout from the Wells Fargo scandal. How did credit unions perform in the third quarter?
Credit Union Investments Defied Expectations In 3Q 2016
With market uncertainty, it’s surprising to see a quarter-over-quarter and year-over-year increase in investments. Less surprising is the attraction of short-term investments.
Member Business Lending Grows In Third Quarter
The industry sets new records as the portfolio tops $58 billion. The top 10 list spans the nation.
Leaders In Efficiency For Third Quarter 2016
Credit unions posted a slight improvement in the efficiency ratio versus one year ago. Check out this leader table to see which credit unions beat ...
Wright-Patt By The Numbers
This Midwestern credit union’s performance highlights the power of the cooperative model.
GTE By The Numbers
The team at GTE FCU managed the credit union through home prices declines and high unemployment.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
For The Bond Market, It’s Been A Good Run