What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
A Move In Rates Has Hijacked My Budget. Now What?
July 4, 2016
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How three possible rate paths could throw a curveball during the 2017 budgeting process.
Align With Members, Not Markets
July 4, 2016
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Credit unions’ overarching focus on creating and delivering value to members provides a solid foundation for steady performance while markets whipsaw in the face of uncertainties.
In The Year 2025
June 30, 2016
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Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.
Is That All There Is?
June 30, 2016
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The knee-jerk reaction to the Brexit vote is over, but the extent of the fallout is still unknown.
Brexit Bombshell
June 24, 2016
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Against the predictions of traders, the UK voted yesterday to leave the European Union.
Traders Say “Remain” Will Win The Day
June 23, 2016
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The British are at their polling stations, and the Brexit vote is on.
A Way To Predict Member Behavior
June 20, 2016
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How Oregon Community’s data warehouse is shaping marketing and saving the credit union time and money.
How Analytics Can Drive Efficiency And Innovation
June 20, 2016
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The Business Analytics Innovation Team at Member One FCU tasks six employees with digging into data to find areas of opportunity.
Who Owns Business Analytics?
June 20, 2016
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Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution’s membership. But who owns business analytics at credit unions across the nation?
Settle In For Lower Rates
June 16, 2016
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The Fed should admit it plans to raise interest rates only once it sees stronger economic growth, calm global conditions, and a sustainable upward trend in inflation.
Align With Members, Not Markets
Credit unions’ overarching focus on creating and delivering value to members provides a solid foundation for steady performance while markets whipsaw in the face of ...
In The Year 2025
Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.
Is That All There Is?
The knee-jerk reaction to the Brexit vote is over, but the extent of the fallout is still unknown.
Brexit Bombshell
Against the predictions of traders, the UK voted yesterday to leave the European Union.
Traders Say “Remain” Will Win The Day
The British are at their polling stations, and the Brexit vote is on.
A Way To Predict Member Behavior
How Oregon Community’s data warehouse is shaping marketing and saving the credit union time and money.
How Analytics Can Drive Efficiency And Innovation
The Business Analytics Innovation Team at Member One FCU tasks six employees with digging into data to find areas of opportunity.
Who Owns Business Analytics?
Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution's membership. But who owns business analytics at credit ...
Settle In For Lower Rates
The Fed should admit it plans to raise interest rates only once it sees stronger economic growth, calm global conditions, and a sustainable upward trend ...
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
A Move In Rates Has Hijacked My Budget. Now What?