What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Lessons From The Retail World
February 10, 2016
No Comments
Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Leaders In Credit Union Membership
February 8, 2016
No Comments
Adding 3.1 million members over 12 months, credit unions report the highest ever membership. Here are some of the leaders in overall membership.
Referred With A K.I.S.S.
February 8, 2016
No Comments
First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
Keep New Member Referrals All In The Family
February 8, 2016
No Comments
Harvest FCU adds members through a family-focused referral program.
3 Strategies To Manage Liquidity
February 2, 2016
No Comments
In today’s changing and often-uncertain economic environment, balance sheet management is top-of-mind with credit union executives.
Reading The Tea Leaves Of Regulation
February 2, 2016
No Comments
Compliance dance card overflows in 2015 while credit union legal beagles see TRID and true changes in 2016.
No One-Size-Fits-All Approach To Balance Sheet Management
February 1, 2016
No Comments
This week, CreditUnions.com features five articles showcasing strategies different credit unions use to manage balance sheets and better serve members.
How To Buy A Participation Loan
February 1, 2016
No Comments
Kevin Kesecker, vice president and chief lending officer for SECU of Maryland, offers advice on how to review packaged loans to make sure they are attractive — and worthwhile — to the credit union.
Credit Unions Fund More Loans, Still Hold $350 Billion In Investments
February 1, 2016
No Comments
Loan growth drives down balances while industry assets overall remain steady.
Know Before You Grow
January 28, 2016
No Comments
A Colorado credit union’s popular CD special drew in $80 million as well as rate chasers looking for a good deal during bad times.
Leaders In Credit Union Membership
Adding 3.1 million members over 12 months, credit unions report the highest ever membership. Here are some of the leaders in overall membership.
Referred With A K.I.S.S.
First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
Keep New Member Referrals All In The Family
Harvest FCU adds members through a family-focused referral program.
3 Strategies To Manage Liquidity
In today’s changing and often-uncertain economic environment, balance sheet management is top-of-mind with credit union executives.
Reading The Tea Leaves Of Regulation
Compliance dance card overflows in 2015 while credit union legal beagles see TRID and true changes in 2016.
No One-Size-Fits-All Approach To Balance Sheet Management
This week, CreditUnions.com features five articles showcasing strategies different credit unions use to manage balance sheets and better serve members.
How To Buy A Participation Loan
Kevin Kesecker, vice president and chief lending officer for SECU of Maryland, offers advice on how to review packaged loans to make sure they are ...
Credit Unions Fund More Loans, Still Hold $350 Billion In Investments
Loan growth drives down balances while industry assets overall remain steady.
Know Before You Grow
A Colorado credit union’s popular CD special drew in $80 million as well as rate chasers looking for a good deal during bad times.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
Lessons From The Retail World