What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Dream Big
February 25, 2016
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Traders have avoided getting caught up in the Chinese stock market, but can they wean themselves away from oil enough to watch fundamentals again?
To Serve And Prosper
February 22, 2016
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Credit unions need to value service as much as profitability and be able to show it.
Year-End Data Shows Gains In Mortgage And Auto Lending
February 18, 2016
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The nations credit unions made strides in fourth quarter 2015, setting records in originations and market share.
2015 Credit Union Impact Report
February 15, 2016
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How much money did credit unions lend in 2015? How much loan interest did credit unions return to members? How many institutions offered financial education? All that and more in this year’s report.
Lessons From The Retail World
February 10, 2016
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Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Leaders In Credit Union Membership
February 8, 2016
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Adding 3.1 million members over 12 months, credit unions report the highest ever membership. Here are some of the leaders in overall membership.
Referred With A K.I.S.S.
February 8, 2016
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First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
Keep New Member Referrals All In The Family
February 8, 2016
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Harvest FCU adds members through a family-focused referral program.
3 Strategies To Manage Liquidity
February 2, 2016
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In today’s changing and often-uncertain economic environment, balance sheet management is top-of-mind with credit union executives.
Reading The Tea Leaves Of Regulation
February 2, 2016
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Compliance dance card overflows in 2015 while credit union legal beagles see TRID and true changes in 2016.
To Serve And Prosper
Credit unions need to value service as much as profitability and be able to show it.
Year-End Data Shows Gains In Mortgage And Auto Lending
The nations credit unions made strides in fourth quarter 2015, setting records in originations and market share.
2015 Credit Union Impact Report
How much money did credit unions lend in 2015? How much loan interest did credit unions return to members? How many institutions offered financial education? ...
Lessons From The Retail World
Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Leaders In Credit Union Membership
Adding 3.1 million members over 12 months, credit unions report the highest ever membership. Here are some of the leaders in overall membership.
Referred With A K.I.S.S.
First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
Keep New Member Referrals All In The Family
Harvest FCU adds members through a family-focused referral program.
3 Strategies To Manage Liquidity
In today’s changing and often-uncertain economic environment, balance sheet management is top-of-mind with credit union executives.
Reading The Tea Leaves Of Regulation
Compliance dance card overflows in 2015 while credit union legal beagles see TRID and true changes in 2016.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Dream Big