What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Now’s The Time To Do (Measurably) Well And Good
August 20, 2015
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Surging credit union metrics combine with startling measures of Americans’ financial woes to paint picture of opportunity and challenge.
3 Takeaways From Trendwatch 2Q15
August 19, 2015
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Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.
Executive Compensation Is A Give And Take
August 11, 2015
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A balanced salary strategy considers what other executives make as well as the credit union’s financial health.
Associated Credit Union Posts 34% Increase In Loans
August 11, 2015
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A 53% year-over-year increase in auto loans underpins strong lending performance at the Georgia credit union.
Deals On Wheels
August 3, 2015
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How WSECU turned a coasting RV lending program into a true income vehicle.
The Argument For Doubling Down On Deposits
July 30, 2015
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While banks drop free checking and debit reward programs, credit unions see checking accounts as the first stepping stone in building deeper member relationships.
The Fed Should Give Itself Room To Breathe
July 30, 2015
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This indecision over whether to tighten rates is wasted angst.
Supplemental Capital And Credit Unions
July 27, 2015
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As of March 31, 2015, natural person credit unions reported a total of $217.4 million in supplemental capital. What is this capital and where does it come from?
A Second Chance To Make A Capital Impression
July 27, 2015
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What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and membership? Learn this and more on CreditUnions.com.
A Capital Initiative At Fairfax County Credit Union
July 27, 2015
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In 2010, Fairfax County Credit Union received supplemental capital from the U.S. Treasury. Here’s how it used those funds to improve the long-term health of the credit union and its membership.
Now’s The Time To Do (Measurably) Well And Good
Surging credit union metrics combine with startling measures of Americans’ financial woes to paint picture of opportunity and challenge.
3 Takeaways From Trendwatch 2Q15
Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.
Executive Compensation Is A Give And Take
A balanced salary strategy considers what other executives make as well as the credit union’s financial health.
Associated Credit Union Posts 34% Increase In Loans
A 53% year-over-year increase in auto loans underpins strong lending performance at the Georgia credit union.
The Argument For Doubling Down On Deposits
While banks drop free checking and debit reward programs, credit unions see checking accounts as the first stepping stone in building deeper member relationships.
Supplemental Capital And Credit Unions
As of March 31, 2015, natural person credit unions reported a total of $217.4 million in supplemental capital. What is this capital and where does ...
A Second Chance To Make A Capital Impression
What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and ...
A Capital Initiative At Fairfax County Credit Union
In 2010, Fairfax County Credit Union received supplemental capital from the U.S. Treasury. Here’s how it used those funds to improve the long-term health of ...
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
The Fed Should Give Itself Room To Breathe