Finance

Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.

Top Finance Articles

Features

GECU’s Blue Ocean Strategy

Learn the four ways GECU differentiates itself.
Features

Through their Actions, Members Tell AAFCU It’s Doing Something Right

Beyond the rhetoric, AAFCU members demonstrate that shared branching is a service they need and use.
Features

19.2% Loan Growth Drives Navy Federal’s Second Quarter Results

Growth in loans, members, and employees yield an impressive “First Look” at the nation’s largest credit union’s second quarter data.
Features

Building a Brand from the Inside Out

A branding change that began with senior management has inspired employees and spurred phenomenal growth.
Features

Balancing Member Needs & Financial Objectives for a Strong ROA: Fort Knox FCU’s Story

Fort Knox FCU’s strategy to “work smarter, not harder” helps them maintain a strong ROA despite a declining national trend.
Features

Case Study: Member-Friendly Focus Makes Website Redesign a Success

For their website redesign, Call FCU centered on the user experience when deciding to add new resources and features that improved member satisfaction and increased ...
Features

Organizational Development: Overlooked but Essential to Our Future

As credit unions like GTE FCU grow, says Bucky Sebastian, organizational development is increasingly essential because it is a credit union’s team and its culture ...
Industry Insights

Callahan & Associates Presents Co-Opoly

An industry-themed board game puts players in the driver's seat of a brand-new credit union.
Credit Union Industry Commentary

RBC2: Member-Owners Get Burned Both Ways

Reserves are different from capital, and with RBC2, credit union members pay the price.
Graph Of The Week

4 Trends In Marketing Spend

Marketing expenses, measurable goals, and more in this Graphic Of The Week.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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