What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
A New Way to Measure Impact
September 1, 2024
No Comments
To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
No Bonuses, No Problem: Why Credit Unions Are Rethinking Incentive Models
August 19, 2024
No Comments
Cooperatives across the country are taking a fresh look at employee motivation, with some moving toward a more holistic approach to compensation.
Incentives That Power Performance And Improve Outcomes
August 19, 2024
No Comments
How Shoreline and Atomic credit unions align staff efforts with organizational goals to boost the bottom line and enhance member value.
Credit Union Employees Step Up Amid Labor Shortages
August 19, 2024
No Comments
With membership growth outpacing employee growth, member service representatives today are serving more members than they did five years ago.
Trendwatch 2Q24
August 14, 2024
No Comments
Join us for an insightful discussion on the latest trends shaping credit unions in 2Q24. Hosted by Jay Johnson, Chief Collaboration Officer, and Alex Gekas, Vice President of Marketing, at Callahan & Associates, this webinar offers a deep dive into vital financial and operational metrics, industry benchmarks, and strategies for success in today’s challenging economic
5 Lessons For Buying A Bank
August 11, 2024
No Comments
Bank purchases have become an increasingly popular expansion strategy. Here are five lessons from credit unions who’ve been through the trenches.
5 Takeaways From Trendwatch 2Q 2024
August 11, 2024
No Comments
Originations, margins, and auto lending highlight a few of the key themes in the second quarter.
What’s In A Charter Type?
August 11, 2024
No Comments
Whether a credit union selects a federal or state charter depends heavily on that institution’s regulatory needs and expansion goals.
2 Approaches To Multi-State Expansion
August 11, 2024
No Comments
From overcoming charter challenges to a focus on SEGs, Mountain America and United FCU outline how their growth trajectories extend beyond the state line.
So Much For Calmer Markets
August 8, 2024
No Comments
Despite a likely ease in monetary policy coming soon from the Federal Reserve, early August has seen plenty of tumult.
A New Way to Measure Impact
To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
No Bonuses, No Problem: Why Credit Unions Are Rethinking Incentive Models
Cooperatives across the country are taking a fresh look at employee motivation, with some moving toward a more holistic approach to compensation.
Incentives That Power Performance And Improve Outcomes
How Shoreline and Atomic credit unions align staff efforts with organizational goals to boost the bottom line and enhance member value.
Credit Union Employees Step Up Amid Labor Shortages
With membership growth outpacing employee growth, member service representatives today are serving more members than they did five years ago.
Trendwatch 2Q24
Join us for an insightful discussion on the latest trends shaping credit unions in 2Q24. Hosted by Jay Johnson, Chief Collaboration Officer, and Alex Gekas, ...
5 Lessons For Buying A Bank
Bank purchases have become an increasingly popular expansion strategy. Here are five lessons from credit unions who’ve been through the trenches.
5 Takeaways From Trendwatch 2Q 2024
Originations, margins, and auto lending highlight a few of the key themes in the second quarter.
What’s In A Charter Type?
Whether a credit union selects a federal or state charter depends heavily on that institution's regulatory needs and expansion goals.
2 Approaches To Multi-State Expansion
From overcoming charter challenges to a focus on SEGs, Mountain America and United FCU outline how their growth trajectories extend beyond the state line.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
So Much For Calmer Markets