What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Uncertainty Remains After An Eventful Month For Financial Markets
December 11, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
AI Beyond The Bot: How To Introduce AI Across Your Agent And Member Experiences
December 4, 2024
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Since generative AI burst onto the scene in 2022, AI chatbots or virtual agents have dominated the headlines—becoming a top investment priority for businesses across the customer experience landscape. While AI chatbots represent one key element of a modern member experience strategy, they’re just the beginning when it comes to creating a truly differentiated end-to-end
Pick Your Provider: Why Some Shops Choose Credit Union-Only Core Processors
December 2, 2024
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Industry leaders share their core conversion stories to credit union-only vendors, citing cost, efficiency, and support as key factors for the switch.
Forging A Bright Future: CEO Strategies To Drive Credit Union Success
December 2, 2024
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A Jack Henry study reveals the industry’s top priorities for the next two years.
Pick Your Provider: Why Bigger Is (Sometimes) Better
December 2, 2024
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Switching to a core provider that serves credit unions and beyond? Two leaders offer the advice they’d have given themselves if they had to do it all over again.
5 Takeaways From Trendwatch 3Q 2024
November 11, 2024
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Credit unions posted record revenue in the third quarter thanks to large gains in loan and investment income, yet asset quality worsened as the industry braced for interest rate cuts.
Economic Data Outpaced Expectations In October
November 6, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Member Experience Gets An Upgrade
November 3, 2024
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Six credit unions offer their insights on what’s new in MX and what’s on the horizon for 2025 and beyond.
Why Do Banking Deserts Exist? How Can Credit Unions Fix Them?
November 3, 2024
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Understanding what constitutes a banking desert can help credit unions determine branching and outreach strategies for underserved communities.
From Toasters To Technology: Enhancing Your Member Experience
November 3, 2024
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Service, innovation, and data don’t just enhance the member experience — they ensure relevancy and success in the future.
AI Beyond The Bot: How To Introduce AI Across Your Agent And Member Experiences
Since generative AI burst onto the scene in 2022, AI chatbots or virtual agents have dominated the headlines—becoming a top investment priority for businesses across ...
Pick Your Provider: Why Some Shops Choose Credit Union-Only Core Processors
Industry leaders share their core conversion stories to credit union-only vendors, citing cost, efficiency, and support as key factors for the switch.
Forging A Bright Future: CEO Strategies To Drive Credit Union Success
A Jack Henry study reveals the industry’s top priorities for the next two years.
Pick Your Provider: Why Bigger Is (Sometimes) Better
Switching to a core provider that serves credit unions and beyond? Two leaders offer the advice they'd have given themselves if they had to do ...
5 Takeaways From Trendwatch 3Q 2024
Credit unions posted record revenue in the third quarter thanks to large gains in loan and investment income, yet asset quality worsened as the industry ...
Economic Data Outpaced Expectations In October
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Member Experience Gets An Upgrade
Six credit unions offer their insights on what’s new in MX and what’s on the horizon for 2025 and beyond.
Why Do Banking Deserts Exist? How Can Credit Unions Fix Them?
Understanding what constitutes a banking desert can help credit unions determine branching and outreach strategies for underserved communities.
From Toasters To Technology: Enhancing Your Member Experience
Service, innovation, and data don’t just enhance the member experience — they ensure relevancy and success in the future.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Uncertainty Remains After An Eventful Month For Financial Markets