What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Member Experience Gets An Upgrade
November 3, 2024
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Six credit unions offer their insights on what’s new in MX and what’s on the horizon for 2025 and beyond.
Why Do Banking Deserts Exist? How Can Credit Unions Fix Them?
November 3, 2024
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Understanding what constitutes a banking desert can help credit unions determine branching and outreach strategies for underserved communities.
From Toasters To Technology: Enhancing Your Member Experience
November 3, 2024
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Service, innovation, and data don’t just enhance the member experience — they ensure relevancy and success in the future.
The State Of The American Consumer
October 28, 2024
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How the country’s economic gains on paper fail to capture the financial strain millions of Americans face in their checkbook.
How Well Do You Know U.S. Consumer Sentiment?
October 28, 2024
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Take this short quiz to test your knowledge of Americans’ economic opinions, habits, and more.
Robert Cashman On Leadership
October 27, 2024
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The CEO of Metro Credit Union reflects on 41 years of service as a third-generation employee at the credit union.
The Fed Is Making Moves. How Are Credit Unions Responding?
October 27, 2024
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Three industry leaders talk shop about strategies to navigate dropping interest rates and economic uncertainty.
What’s In A Name: Senior Vice President Of Loan Analytics And Automation
October 21, 2024
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Andy Henline talks loan strategy and operations for the country’s second-largest credit union.
Stats That Support New Branch Builds
October 21, 2024
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Credit union leaders share how data impacts their branching decisions.
Industry Performance Indicators for Credit Unions Under $500 million
October 15, 2024
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When comparing your institution’s performance to industry averages, credit unions executives may struggle to find meaningful insights that reflect their unique challenges and opportunities. Credit unions under $500M in assets make up 84% of the industry, according to the latest NCUA data. However, their impact is often underrepresented in overall industry statistics where averages are
Member Experience Gets An Upgrade
Six credit unions offer their insights on what’s new in MX and what’s on the horizon for 2025 and beyond.
Why Do Banking Deserts Exist? How Can Credit Unions Fix Them?
Understanding what constitutes a banking desert can help credit unions determine branching and outreach strategies for underserved communities.
From Toasters To Technology: Enhancing Your Member Experience
Service, innovation, and data don’t just enhance the member experience — they ensure relevancy and success in the future.
The State Of The American Consumer
How the country’s economic gains on paper fail to capture the financial strain millions of Americans face in their checkbook.
How Well Do You Know U.S. Consumer Sentiment?
Take this short quiz to test your knowledge of Americans’ economic opinions, habits, and more.
Robert Cashman On Leadership
The CEO of Metro Credit Union reflects on 41 years of service as a third-generation employee at the credit union.
The Fed Is Making Moves. How Are Credit Unions Responding?
Three industry leaders talk shop about strategies to navigate dropping interest rates and economic uncertainty.
What’s In A Name: Senior Vice President Of Loan Analytics And Automation
Andy Henline talks loan strategy and operations for the country’s second-largest credit union.
Stats That Support New Branch Builds
Credit union leaders share how data impacts their branching decisions.
Industry Performance Indicators for Credit Unions Under $500 million
When comparing your institution’s performance to industry averages, credit unions executives may struggle to find meaningful insights that reflect their unique challenges and opportunities. Credit ...
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.