What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Little Consensus On Economy In Second Half Of 2023
July 31, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
ALM Poses An Existential Crisis For Credit Unions
July 24, 2023
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A run of bank failures in 2023 has forced all financial institutions to ask themselves whether they’re safer than troubled banks.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
July 24, 2023
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The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
The Cost Of Liquidity
July 24, 2023
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Credit unions have many ways to build liquidity, each with its own benefits and costs. Which option is right for your credit union?
Share Balances Post Lowest Annual Growth On Record
July 24, 2023
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Inflation has eased, but rebuilding a cushion of savings has proven difficult for many Americans.
As Deposit Growth Slows, Nonmember Deposits Surge
July 24, 2023
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An amended rule on public unit and nonmember shares provides new sources of liquidity for federally insured credit unions.
Preparing For The Open Banking Era
July 10, 2023
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Credit unions have a transformative opportunity to strengthen their position in the future of the financial services industry.
Credit Unions Increase Dividend Options To Keep Pace With Savings Alternatives
July 10, 2023
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Ongoing interest rate increases have driven credit unions to raise dividend payouts to keep funds in-house.
Revenue And Loan Originations Increase Alongside Credit Union Hiring
July 10, 2023
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Rate hikes and bank failures create concerns about market stability, but job numbers remain a beacon of optimism.
Consumers Are Shying Away From Fixed-Rate Mortgages
July 3, 2023
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As the market shifts and borrowing costs rise, adjustable-rate home loans are becoming popular once again.
ALM Poses An Existential Crisis For Credit Unions
A run of bank failures in 2023 has forced all financial institutions to ask themselves whether they’re safer than troubled banks.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
The Cost Of Liquidity
Credit unions have many ways to build liquidity, each with its own benefits and costs. Which option is right for your credit union?
Share Balances Post Lowest Annual Growth On Record
Inflation has eased, but rebuilding a cushion of savings has proven difficult for many Americans.
As Deposit Growth Slows, Nonmember Deposits Surge
An amended rule on public unit and nonmember shares provides new sources of liquidity for federally insured credit unions.
Preparing For The Open Banking Era
Credit unions have a transformative opportunity to strengthen their position in the future of the financial services industry.
Credit Unions Increase Dividend Options To Keep Pace With Savings Alternatives
Ongoing interest rate increases have driven credit unions to raise dividend payouts to keep funds in-house.
Revenue And Loan Originations Increase Alongside Credit Union Hiring
Rate hikes and bank failures create concerns about market stability, but job numbers remain a beacon of optimism.
Consumers Are Shying Away From Fixed-Rate Mortgages
As the market shifts and borrowing costs rise, adjustable-rate home loans are becoming popular once again.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
Little Consensus On Economy In Second Half Of 2023