What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Hawkish Fed Delivers A Clear ‘Higher For Longer’ Message
September 19, 2022
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Bob Falk On Leadership
September 19, 2022
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Bob Falk joined Purdue Federal Credit Union ($1.8B, West Lafayette, IN) in August 2002 as the vice president of lending at what was then Purdue Employees FCU. He took the helm in 2008 and since then, the cooperative has rebranded, tripled in assets, doubled in staff size, and grown membership from 57,000 to more than
Liquidity Takes A Dive As Lending Ticks Up
September 12, 2022
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NET LIQUIDITY CHANGE FOR U.S. CREDIT UNIONS | DATA AS OF 06.30.22 © Callahan & Associates | CreditUnions.com The federal government took a variety of steps to provide economic relief during the first year of the pandemic, including distributing trillions of dollars directly to consumers. As a result, credit union shares grew at record rates
Cash At Credit Unions Declined 26% In The Second Quarter
September 12, 2022
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Amid market volatility and ongoing loan demand, cash balances decreased nearly $66 billion. What else happened in the investment portfolio?
5 Takeaways From Trendwatch 2Q 2022
September 7, 2022
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Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
2Q22 Trendwatch
September 7, 2022
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Learn about credit union performance trends gathered from second quarter data.
Credit Union Compensation Is Not Keeping Up With Inflation
September 6, 2022
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Wage growth for full-time equivalent employees has stayed well above the Consumer Price Index for years, but surging inflation has turned the tables, resulting in a nearly six-point gap.
For Patelco, Growth Is The Icing On The Cupcake
September 5, 2022
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A new shared location with a popular cupcake shop has reversed the credit union’s fortunes in San Ramon, CA, where one branch is now serving members better than two were previously.
Clearwater Embraces Its CDFI Status
September 5, 2022
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Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with the institution’s broader mission.
COVID Branches Are Here To Stay
August 29, 2022
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Retrofitted locations featuring full-service ITMs and biometric authentication helped First Alliance safely serve members during the pandemic and into today.
Hawkish Fed Delivers A Clear ‘Higher For Longer’ Message
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Bob Falk On Leadership
Bob Falk joined Purdue Federal Credit Union ($1.8B, West Lafayette, IN) in August 2002 as the vice president of lending at what was then Purdue ...
Liquidity Takes A Dive As Lending Ticks Up
NET LIQUIDITY CHANGE FOR U.S. CREDIT UNIONS | DATA AS OF 06.30.22 © Callahan & Associates | CreditUnions.com The federal government took a variety of ...
Cash At Credit Unions Declined 26% In The Second Quarter
Amid market volatility and ongoing loan demand, cash balances decreased nearly $66 billion. What else happened in the investment portfolio?
5 Takeaways From Trendwatch 2Q 2022
Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
2Q22 Trendwatch
Learn about credit union performance trends gathered from second quarter data.
Credit Union Compensation Is Not Keeping Up With Inflation
Wage growth for full-time equivalent employees has stayed well above the Consumer Price Index for years, but surging inflation has turned the tables, resulting in ...
For Patelco, Growth Is The Icing On The Cupcake
A new shared location with a popular cupcake shop has reversed the credit union’s fortunes in San Ramon, CA, where one branch is now serving ...
Clearwater Embraces Its CDFI Status
Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with ...
COVID Branches Are Here To Stay
Retrofitted locations featuring full-service ITMs and biometric authentication helped First Alliance safely serve members during the pandemic and into today.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.