What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Credit Union Revenue Inches Up
June 20, 2022
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Strong loan growth combined with increased investment and fee income helped propel credit union net income during the first quarter.
What Happened To Investments And Cash Balances In The First Quarter?
June 20, 2022
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The credit union balance sheet is shifting as the U.S. economy enters a post-pandemic reality.
Unanswered Inflation Questions Fuel Uncertainty
June 20, 2022
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Credit Unions’ Auto Market Share Hits All-Time High
June 13, 2022
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Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.
A Closer Look At Recent Call Report Changes
June 13, 2022
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The NCUA overhauled its 5300 reporting requirements in the first quarter of this year. After such a drastic data change, here’s how industry leaders can understand the updated requirements.
Residential Lending Slows Even As Market Share Rises
June 6, 2022
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The industry closed out the first quarter with a higher percentage of the total mortgage market, although originations dropped amid decreasing inventories and a broader slowdown in home loan activity.
Inclusive Lending For First-Time Homebuyers Turns Dreams Into Reality
June 6, 2022
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A program at Carolina Foothills FCU targets low-income borrowers with flexible underwriting practices, financial education, and partnerships with public, private, and nonprofit groups.
Fees With Benefits? TCT FCU Makes It Work.
May 30, 2022
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The New York credit union has lowered punitive fees and added an array of benefits to spread the gain while easing the pain.
How Data Analytics Helps Peoples Advantage Fulfill Its CDFI Mandate
May 23, 2022
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Top-Level Takeaways A better understanding of data trends has helped Peoples Advantage get buy-in from staff at all levels when it comes to meeting lending and membership goals. Credit unions with low-income and CDFI certification can use data to ensure they’re fulfilling the mission that goes along with those designations. Analytics isn’t just for large
1Q22 Trendwatch
May 18, 2022
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Learn about credit union performance trends gathered from first quarter data.
Credit Union Revenue Inches Up
Strong loan growth combined with increased investment and fee income helped propel credit union net income during the first quarter.
Unanswered Inflation Questions Fuel Uncertainty
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Credit Unions’ Auto Market Share Hits All-Time High
Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.
A Closer Look At Recent Call Report Changes
The NCUA overhauled its 5300 reporting requirements in the first quarter of this year. After such a drastic data change, here’s how industry leaders can ...
Residential Lending Slows Even As Market Share Rises
The industry closed out the first quarter with a higher percentage of the total mortgage market, although originations dropped amid decreasing inventories and a broader ...
Inclusive Lending For First-Time Homebuyers Turns Dreams Into Reality
A program at Carolina Foothills FCU targets low-income borrowers with flexible underwriting practices, financial education, and partnerships with public, private, and nonprofit groups.
Fees With Benefits? TCT FCU Makes It Work.
The New York credit union has lowered punitive fees and added an array of benefits to spread the gain while easing the pain.
How Data Analytics Helps Peoples Advantage Fulfill Its CDFI Mandate
Top-Level Takeaways A better understanding of data trends has helped Peoples Advantage get buy-in from staff at all levels when it comes to meeting lending ...
1Q22 Trendwatch
Learn about credit union performance trends gathered from first quarter data.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
What Happened To Investments And Cash Balances In The First Quarter?