What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Cannabis Banking In 2021
April 14, 2021
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Alan Hanson, attorney with Gleam Law and Pat Duncan, vice president of compliance, Community First Credit Union, discuss the trends and risks in credit unions providing loans to cannabis businesses.
Community And Member Investments Support Resiliency For The Recovery Ahead
April 12, 2021
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Health and economic indicators are promising, but local, national, and regulatory challenges persist.
Robust Economic Growth Expected
April 12, 2021
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This monthly commentary looks beyond the headlines to uncover the driving forces behind market trends and consider how they could impact a credit union’s investment portfolio.
A Strategy To Make Marketing Pack A More Powerful Punch
April 8, 2021
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Randolph-Brooks FCU adopted an agency model for its marketing department more than a decade ago and has lessons to share for credit unions of all sizes.
Swipe, Dip, Tap: Contactless Offers A New Way To Pay
April 5, 2021
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The pandemic has changed the way Americans use cards. That behavior might never be the same.
6 Practices To Adopt In Appointment-Only Branches
March 29, 2021
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Community First Credit Union Of Florida switched to an appointment-only model in 2020. Now, it has insights on how to make the brick-and-mortar experience better for all.
Branch Problems Are The PIT’s
March 22, 2021
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One credit union’s process improvement team tackles inefficiencies and problems. Up now? The future of the branch.
Branch Problems Are The PIT’s
March 22, 2021
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One credit union’s process improvement team tackles inefficiencies and problems. Up now? The future of the branch.
Managing Excess Liquidity – Investment Trends & Insights For Credit Unions
March 10, 2021
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Callahan & Associates and Jason Haley, chief investment officer, ALM First, and Sam Taft, assistant vice president, business development, Trust for Credit Unions, discuss the latest economic and market insights along with investment trends based on 4Q 2020 Performance Data for U.S. Credit Unions.
How To Balance Patronage Dividends And Loan Loss Reserves
March 8, 2021
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Six credit unions talk about their strategies to offer members an annual payback while still ensuring adequate coverage in loan loss accounts.
Cannabis Banking In 2021
Alan Hanson, attorney with Gleam Law and Pat Duncan, vice president of compliance, Community First Credit Union, discuss the trends and risks in credit unions ...
Robust Economic Growth Expected
This monthly commentary looks beyond the headlines to uncover the driving forces behind market trends and consider how they could impact a credit union’s investment ...
A Strategy To Make Marketing Pack A More Powerful Punch
Randolph-Brooks FCU adopted an agency model for its marketing department more than a decade ago and has lessons to share for credit unions of all ...
Swipe, Dip, Tap: Contactless Offers A New Way To Pay
The pandemic has changed the way Americans use cards. That behavior might never be the same.
6 Practices To Adopt In Appointment-Only Branches
Community First Credit Union Of Florida switched to an appointment-only model in 2020. Now, it has insights on how to make the brick-and-mortar experience better ...
Branch Problems Are The PIT’s
One credit union’s process improvement team tackles inefficiencies and problems. Up now? The future of the branch.
Branch Problems Are The PIT’s
One credit union’s process improvement team tackles inefficiencies and problems. Up now? The future of the branch.
Managing Excess Liquidity – Investment Trends & Insights For Credit Unions
Callahan & Associates and Jason Haley, chief investment officer, ALM First, and Sam Taft, assistant vice president, business development, Trust for Credit Unions, discuss the ...
How To Balance Patronage Dividends And Loan Loss Reserves
Six credit unions talk about their strategies to offer members an annual payback while still ensuring adequate coverage in loan loss accounts.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Community And Member Investments Support Resiliency For The Recovery Ahead