What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Election Week Arrives, Economists Contemplate Various Scenarios
November 5, 2020
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
3 Lending Trends To Inform Strategy In 2021
November 2, 2020
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Loan performance in 2020 might shed light on the future of credit union lending.
A Dive Into Interchange Income
October 26, 2020
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A study of performance data from nearly 150 credit unions sheds light on what is happening beneath the broad categories represented on the 5300 Call Report.
New Branch Strategies For A New 2020
October 19, 2020
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Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.
Despite Uncertain Outlook, Economic Data Exceed Expectations
October 6, 2020
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Market Snapshot: 2Q20
September 30, 2020
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Investments spike, financial markets rebound, and more. Get a glimpse of what happened across the United States in the second quarter.
State In The Spotlight: Ohio
September 30, 2020
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How did Buckeye State credit unions perform in second quarter?
The State Of Credit Union Investments In 2Q 2020
September 8, 2020
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Investment balances were up 19.2% from the first quarter as consumer uncertainty powers growth in core deposits.
Far From Normal, Fed Makes Pre-Labor Day Announcement
September 8, 2020
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
How Are Credit Unions Using Excess Liquidity?
August 31, 2020
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Many Americans have been beefing up their savings during the COVID-19 lockdowns. Credit unions are putting those additional funds toward less fortunate members.
3 Lending Trends To Inform Strategy In 2021
Loan performance in 2020 might shed light on the future of credit union lending.
A Dive Into Interchange Income
A study of performance data from nearly 150 credit unions sheds light on what is happening beneath the broad categories represented on the 5300 Call ...
New Branch Strategies For A New 2020
Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align ...
Despite Uncertain Outlook, Economic Data Exceed Expectations
This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact ...
Market Snapshot: 2Q20
Investments spike, financial markets rebound, and more. Get a glimpse of what happened across the United States in the second quarter.
State In The Spotlight: Ohio
How did Buckeye State credit unions perform in second quarter?
The State Of Credit Union Investments In 2Q 2020
Investment balances were up 19.2% from the first quarter as consumer uncertainty powers growth in core deposits.
Far From Normal, Fed Makes Pre-Labor Day Announcement
This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact ...
How Are Credit Unions Using Excess Liquidity?
Many Americans have been beefing up their savings during the COVID-19 lockdowns. Credit unions are putting those additional funds toward less fortunate members.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Election Week Arrives, Economists Contemplate Various Scenarios