What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Tips To Help Your Team Work From Home
August 7, 2019
No Comments
A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.
Markets More Skeptical On Economic Outlook
August 7, 2019
No Comments
This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
What’s In A Name: Chief Growth Officer
July 29, 2019
No Comments
Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
2 Ways To Grow And Squad Goals
July 29, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
Why Your Credit Union’s Investment Process Is Critical Now
July 19, 2019
No Comments
A disciplined strategy and long-term focus provides consistency independent of fluctuating interest rates.
6 Must-Know Metrics From The NCUA’s Financial Performance Reports
July 9, 2019
No Comments
Capital adequacy, asset quality, earnings, ALM, productivity, and growth underline quarterly financial performance for credit unions.
4 Ratios Every HR Professional Should Know
July 9, 2019
No Comments
Staffing costs are a typical credit union’s largest operating expense; therefore, tracking the performance of the workforce is crucial.
12 Ratios Every Marketing Manager Should Know
July 9, 2019
No Comments
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
7 Ratios Every Employee Should Know About Credit Union Lending
July 9, 2019
No Comments
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
Futures Imply Multiple Rate Cuts In 2019
July 8, 2019
No Comments
This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Tips To Help Your Team Work From Home
A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.
What’s In A Name: Chief Growth Officer
Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
2 Ways To Grow And Squad Goals
Five can't-miss data points this week on CreditUnions.com.
Why Your Credit Union’s Investment Process Is Critical Now
A disciplined strategy and long-term focus provides consistency independent of fluctuating interest rates.
6 Must-Know Metrics From The NCUA’s Financial Performance Reports
Capital adequacy, asset quality, earnings, ALM, productivity, and growth underline quarterly financial performance for credit unions.
4 Ratios Every HR Professional Should Know
Staffing costs are a typical credit union’s largest operating expense; therefore, tracking the performance of the workforce is crucial.
12 Ratios Every Marketing Manager Should Know
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
7 Ratios Every Employee Should Know About Credit Union Lending
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
Futures Imply Multiple Rate Cuts In 2019
This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact ...
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
Markets More Skeptical On Economic Outlook