What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Pass It On: A Referral Program That Works
February 22, 2019
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Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
Performance Pop Quiz: What Happened To The Net Interest Margin?
February 19, 2019
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As interest rates tick up, the margin between interest income and interest expenses at U.S. credit unions slowly expands. Test your knowledge of the state of the net interest margin in the fourth quarter.
Member Experience, Fourth Quarter Data, Living Report
February 19, 2019
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Five can’t-miss data points this week on CreditUnions.com.
4Q18 Trendwatch
February 14, 2019
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
3 Takeaways From Trendwatch 4Q 2018
February 14, 2019
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Find out how credit unions performed in 2018, 10 years after the economic downturn.
Higher Interest Means Higher Member Returns For 2018
February 11, 2019
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Total dividends are on track to increase 30.5% as credit unions take advantage of the rising interest rate environment.
Performance Pop Quiz: How Do Rising Rates Impact Credit Union Liquidity?
February 7, 2019
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The federal funds rate increased four times in 2018. Test your knowledge on the role these rate hikes play in credit union loan and deposit pricing.
A Notable Improvement In Market Sentiment
February 5, 2019
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
10 Charts On Credit Union Lending
February 3, 2019
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The economic landscape looks much different today than it did 10 years ago. How have credit unions navigated the changes in the larger economy?
Performance Pop Quiz: Are Member Relationships Still On The Rise?
January 31, 2019
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Member relationships run deep at U.S. credit unions. Test your fourth quarter knowledge of these three fundamental member metrics.
Pass It On: A Referral Program That Works
Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
Performance Pop Quiz: What Happened To The Net Interest Margin?
As interest rates tick up, the margin between interest income and interest expenses at U.S. credit unions slowly expands. Test your knowledge of the state ...
Member Experience, Fourth Quarter Data, Living Report
Five can't-miss data points this week on CreditUnions.com.
4Q18 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
3 Takeaways From Trendwatch 4Q 2018
Find out how credit unions performed in 2018, 10 years after the economic downturn.
Higher Interest Means Higher Member Returns For 2018
Total dividends are on track to increase 30.5% as credit unions take advantage of the rising interest rate environment.
Performance Pop Quiz: How Do Rising Rates Impact Credit Union Liquidity?
The federal funds rate increased four times in 2018. Test your knowledge on the role these rate hikes play in credit union loan and deposit ...
10 Charts On Credit Union Lending
The economic landscape looks much different today than it did 10 years ago. How have credit unions navigated the changes in the larger economy?
Performance Pop Quiz: Are Member Relationships Still On The Rise?
Member relationships run deep at U.S. credit unions. Test your fourth quarter knowledge of these three fundamental member metrics.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
A Notable Improvement In Market Sentiment