What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Average Member Relationship Continues To Climb
August 22, 2018
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Credit unions attracted new members and deepened relationships in the second quarter of the year.
3 Takeaways From Trendwatch 2Q 2018
August 22, 2018
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Loans, liquidity, and credit union love. How did credit unions perform in the second quarter?
Borrowings Increase 11.7% In Second Quarter
August 21, 2018
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A breakdown of the borrowings portfolio explains double-digit growth that’s highest since 2015.
Top 10 Credit Union Auditing/CPA Firms
August 20, 2018
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By law, credit unions at a certain asset threshold must engage an outside CPA firm for an annual audit. But an inspection of today’s modern credit union includes much more than bean counting.
More Branches, Youth Deposits, And Online Reviews
August 20, 2018
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Five can’t-miss data points this week on CreditUnions.com.
4 New Branches. 4 More On The Way.
August 20, 2018
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Rogue Credit Union is building a network that marries today’s member loyalty with tomorrow’s trends.
How To Prepare For Contactless EMV Adoption
August 20, 2018
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Adoption trajectory means it’s time for credit unions to understand and empower the use of dual interface cards.
Efficiency By The Numbers (1Q18)
August 20, 2018
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U.S. credit unions reported the lowest ever first quarter efficiency ratio in 2018.
Interest Margin Expands For The Fifth Quarter
August 20, 2018
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The net interest margin at credit unions nationwide increased as interest income expanded more than $3 billion in the past year.
Credit Cards By The Numbers (1Q18)
August 13, 2018
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Balances as well as delinquencies for credit union credit cards were on the rise in the first quarter of the year.
Average Member Relationship Continues To Climb
Credit unions attracted new members and deepened relationships in the second quarter of the year.
3 Takeaways From Trendwatch 2Q 2018
Loans, liquidity, and credit union love. How did credit unions perform in the second quarter?
Borrowings Increase 11.7% In Second Quarter
A breakdown of the borrowings portfolio explains double-digit growth that’s highest since 2015.
Top 10 Credit Union Auditing/CPA Firms
By law, credit unions at a certain asset threshold must engage an outside CPA firm for an annual audit. But an inspection of today’s modern ...
More Branches, Youth Deposits, And Online Reviews
Five can’t-miss data points this week on CreditUnions.com.
4 New Branches. 4 More On The Way.
Rogue Credit Union is building a network that marries today’s member loyalty with tomorrow’s trends.
How To Prepare For Contactless EMV Adoption
Adoption trajectory means it’s time for credit unions to understand and empower the use of dual interface cards.
Efficiency By The Numbers (1Q18)
U.S. credit unions reported the lowest ever first quarter efficiency ratio in 2018.
Interest Margin Expands For The Fifth Quarter
The net interest margin at credit unions nationwide increased as interest income expanded more than $3 billion in the past year.
Credit Cards By The Numbers (1Q18)
Balances as well as delinquencies for credit union credit cards were on the rise in the first quarter of the year.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?