What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
2017 Credit Union Annual Report
May 2, 2018
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The seventh annual report shines a light on the industry’s impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Financial Life Lessons, Gig Workers, And More
April 30, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Life Lessons From Financial Education
April 30, 2018
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Oregon State Credit Union shares how it works to improve the lives of America’s consumers.
Regional Performance Report: Mid-Atlantic Credit Unions
April 23, 2018
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Credit unions in the Mid-Atlantic reported faster MBL growth than credit unions outside the region. In what other areas did these Mid-Atlantic cooperatives excel?
A Vibrant Culture, Mortgages By The Numbers, And More
April 23, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Negative Histories Need Not Apply
April 18, 2018
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More stringent accuracy rules will force credit bureaus to leave liens and judgments out of millions of credit reports.
Pay To Quit, An Intense Card Conversion, And More
April 16, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Lending By The Numbers (4Q17)
April 16, 2018
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Credit union loan originations reached an all-time high of $485.55 billion, growing at a rate of 5.2% over the past 12-months.
Earnings By The Numbers (4Q17)
April 16, 2018
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Credit union revenue recorded the highest year-end growth since 2006. What else happened in 2017?
Regional Performance Report: Southeastern Credit Unions
April 16, 2018
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Annual auto loan growth was higher for credit unions in the Southeast than for the overall industry, yet charge-offs were lower than for other regions. In what other areas did these credit unions excel?
2017 Credit Union Annual Report
The seventh annual report shines a light on the industry's impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Financial Life Lessons, Gig Workers, And More
Five can’t-miss data points this week on CreditUnions.com.
Life Lessons From Financial Education
Oregon State Credit Union shares how it works to improve the lives of America’s consumers.
Regional Performance Report: Mid-Atlantic Credit Unions
Credit unions in the Mid-Atlantic reported faster MBL growth than credit unions outside the region. In what other areas did these Mid-Atlantic cooperatives excel?
A Vibrant Culture, Mortgages By The Numbers, And More
Five can’t-miss data points this week on CreditUnions.com.
Negative Histories Need Not Apply
More stringent accuracy rules will force credit bureaus to leave liens and judgments out of millions of credit reports.
Pay To Quit, An Intense Card Conversion, And More
Five can’t-miss data points this week on CreditUnions.com.
Lending By The Numbers (4Q17)
Credit union loan originations reached an all-time high of $485.55 billion, growing at a rate of 5.2% over the past 12-months.
Earnings By The Numbers (4Q17)
Credit union revenue recorded the highest year-end growth since 2006. What else happened in 2017?
Regional Performance Report: Southeastern Credit Unions
Annual auto loan growth was higher for credit unions in the Southeast than for the overall industry, yet charge-offs were lower than for other regions. ...
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.