Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
A pilot program is making financial literacy information available in food banks as part of a long-term push by the league to fight food insecurity statewide.
A look inside strategies and programs that are helping credit unions of all sizes make a difference in the communities they serve.
The financial atmosphere is changing. A decline in in-person transactions is leaving credit union staffers with fewer face-to-face opportunities to talk with members about financial planning and wellness. And the rise of non-traditional resources for investment and savings advice tempting resources that young people are turning to more often, according to a recent national survey
Abound Credit Union’s in-house curriculum meets state requirements while engaging and entertaining young students.
Many credit unions struggle to deliver the online experience members want. It’s time to use technology in new ways.
The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps to close the gender pay gap.
The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.
The market Is changing rapidly, and young adults now have more spending power than any other demographic. Here’s how to harness It to help grow your credit union and Increase home ownership among this market segment.

Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.

Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.

Explore how credit union size influences growth, lending, and efficiency.

Accelerating membership growth signals the increasing influence of credit unions amid evolving interest rate trends and economic challenges.

Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.

Falling interest rates are changing the game for credit unions. Explore how potential shifts in lending, savings, and margins are set to affect the bottom line.

Explore the subtle shifts redefining the credit union core processing space and how these movements shape growth, innovation, and member experience.

The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.

Nearly 100 credit unions are providing Buy Now, Pay Later to their members, and their banking cores are giving them a surprising competitive advantage.

A perspective from Garrhett Petrea, vice president of sales and a Zillennial, on why outdated cores threaten the next generation of members and what leaders must do now.