Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
A pilot program is making financial literacy information available in food banks as part of a long-term push by the league to fight food insecurity statewide.
A look inside strategies and programs that are helping credit unions of all sizes make a difference in the communities they serve.
The financial atmosphere is changing. A decline in in-person transactions is leaving credit union staffers with fewer face-to-face opportunities to talk with members about financial planning and wellness. And the rise of non-traditional resources for investment and savings advice tempting resources that young people are turning to more often, according to a recent national survey
Abound Credit Union’s in-house curriculum meets state requirements while engaging and entertaining young students.
Many credit unions struggle to deliver the online experience members want. It’s time to use technology in new ways.
The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps to close the gender pay gap.
The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.
The market Is changing rapidly, and young adults now have more spending power than any other demographic. Here’s how to harness It to help grow your credit union and Increase home ownership among this market segment.

Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn behind the scenes fixes into front line — and bottom-line — wins.

Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.

A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.

When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.

From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.

Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.