Shoreline Goes Long In Investments
The Wisconsin credit union is adding length to its investments to make up for lost income in indirect lending.
The Wisconsin credit union is adding length to its investments to make up for lost income in indirect lending.
MBL originations grow 10 percentage points faster than last year.
With investment rates rising, investment growth and yield on investments increase.
Credit card balances expand at fastest rate in nearly three years.
Diversified technology offerings help credit unions reach more members.
Credit unions post share growth in all categories.
Net interest margin and provision expense both rise, leading to flat ROA.
First mortgages are on the rise as the real estate portfolio shifts.
Credit unions make auto loans despite a slowdown in auto industry performance.
Credit unions add more than 10,000 employees.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.

From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.