A Debit Card That Rewards Education
Texas Trust’s Spirit Debit Rewards program has contributed $1.5 million to local schools in seven years.
Texas Trust’s Spirit Debit Rewards program has contributed $1.5 million to local schools in seven years.
This “reformed” CFO shares how he shifted his focus from crunching numbers to building relationships, how he developed emotional intelligence, and why organizational mission matters.
Why Desert Financial promoted its name change with a Super Bowl ad starring Alice Cooper.
The Silicon Valley cooperative consistently ranks among the top performers nationally in terms of yield on investments.
When employees said they wanted performance feedback more frequently than once a year, Ascend FCU introduced quarterly reviews.
Credit unions are well positioned to implement blockchain technology in the coming years but how will this impact the technology investments credit unions are making today?
Consumers still write checks by the billions and are likely your most valuable members.
Credit unions are employing different strategies to ensure they offer the right credit card rewards.
Credit unions can help their employees via targeted financial education and repayment assistance, and potentially strengthen SEG relationships, with new benefits tied to student loans.
Community Choice Credit Union kept lending while the economy tanked and now is riding a new wave of MBL activity.

Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.

Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.

The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.

McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.

Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.