Auto Lending Booms; Indirect Grows As A Channel Of Choice
Indirect lending fuels double-digit growth in the auto portfolio.
Indirect lending fuels double-digit growth in the auto portfolio.
In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture where everyone is a leader and everyone is an owner. Learn more in this quarter’s Anatomy Of A Leadership Culture.
Credit unions reported 7.1% year-over-year growth in income, and that’s just the beginning.
Share growth at credit unions has reached a significant milestone.
The number of credit union branches has risen since midyear 2014, but deposit market share is holding steady.
The California cooperative reaches all-time high in average member relationship.
Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
Surging credit union metrics combine with startling measures of Americans’ financial woes to paint picture of opportunity and challenge.
A 53% year-over-year increase in auto loans underpins strong lending performance at the Georgia credit union.
The California credit union opens 22% of its new memberships online and will soon add a mobile app option.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.

Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.