3 Takeaways From Trendwatch 3Q 2015
Third quarter performance data showcases credit union successes in lending and shares.
Third quarter performance data showcases credit union successes in lending and shares.
Results from a Callahan & Associates online poll show which lending models lead to higher credit union performance.
Indirect lending fuels double-digit growth in the auto portfolio.
In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture where everyone is a leader and everyone is an owner. Learn more in this quarter’s Anatomy Of A Leadership Culture.
Credit unions reported 7.1% year-over-year growth in income, and that’s just the beginning.
Share growth at credit unions has reached a significant milestone.
The number of credit union branches has risen since midyear 2014, but deposit market share is holding steady.
The California cooperative reaches all-time high in average member relationship.
Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
Surging credit union metrics combine with startling measures of Americans’ financial woes to paint picture of opportunity and challenge.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.

Check all the right boxes while tying your credit union compliance efforts to strategy.