Cost Pressures Are Changing Member Behavior
June 22, 2026
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First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
Home Equity
Home Is Where The Heart (And More) Is
June 1, 2026
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Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
June 1, 2026
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Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Asset Quality Is Worsening. Is There Light On The Horizon?
December 15, 2024
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Higher interest rates have forced members to pick and choose which debts to repay and which to postpone, which doesn’t fare well for revolving products.
Originations Slide As Lenders Tighten Underwriting
June 10, 2024
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The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to make a big purchase.
Ready To Make The Most Of Today’s Lending Environment? Wright-Patt Credit Union Is.
February 5, 2024
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Interest rates and inflation meet member budgetary challenges, but this Ohio credit union has a plan for that.
‘Big Deck,’ Big Success
August 7, 2023
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TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
How Credit Unions Are Coping With Surging Mortgage Rates (Part 1)
August 1, 2022
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Some underwriting and belt-tightening, staffing and product changes are part of the response as swiftly rising rates roil the housing market.
What’s Next for the Housing Market?
August 1, 2022
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The U.S. is experiencing a shortage of homes amid record demand, which is likely to have an impact on mortgage lending moving forward.
Are We In A Housing Bubble? 5 Credit Union Leaders Weigh In
July 25, 2022
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Supply still lags demand but price hikes are slowing, and a lot has changed in the past 15 years.
Cost Pressures Are Changing Member Behavior
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
Home Is Where The Heart (And More) Is
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies ...
3 Ways To Market For HELOC Success
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Asset Quality Is Worsening. Is There Light On The Horizon?
Higher interest rates have forced members to pick and choose which debts to repay and which to postpone, which doesn't fare well for revolving products.
Originations Slide As Lenders Tighten Underwriting
The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to ...
Ready To Make The Most Of Today’s Lending Environment? Wright-Patt Credit Union Is.
Interest rates and inflation meet member budgetary challenges, but this Ohio credit union has a plan for that.
‘Big Deck,’ Big Success
TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
How Credit Unions Are Coping With Surging Mortgage Rates (Part 1)
Some underwriting and belt-tightening, staffing and product changes are part of the response as swiftly rising rates roil the housing market.
What’s Next for the Housing Market?
The U.S. is experiencing a shortage of homes amid record demand, which is likely to have an impact on mortgage lending moving forward.
Are We In A Housing Bubble? 5 Credit Union Leaders Weigh In
Supply still lags demand but price hikes are slowing, and a lot has changed in the past 15 years.
Browse Topics
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
Stable Economy. Strained Households.
Andrew Lepczyk
Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.