How AI Is Shaping HR For The Next Era
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
HR & Training
Our HR & Training page is your first stop for credit union tactics in training, employee incentives, succession planning, executive compensation, and more.
Top HR & Training Articles
Vantage West Turns A Good Problem Into Great Recognition
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
What’s In A Name: UX Research And Design
May 4, 2020
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A special team at BECU delves into digital to tackle user experience at the big cooperative.
3 Ways To Support Employees When They Need It The Most
March 30, 2020
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In the face of a crisis, credit union employees step up to support vulnerable members and communities. Sometimes, they need a helping hand, too.
3 Ways To Navigate The Coronavirus Crisis
March 23, 2020
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The current environment is springing unprecedented challenges on leaders nearly every day, but there are lessons from the past that apply to the present.
Maria Martinez On Leadership
March 16, 2020
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The CEO of Border FCU, who began her career in accounting, explains how serving the underserved hews more closely to social work than anything else.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
March 9, 2020
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Five can’t-miss data points this week on CreditUnions.com.
A High-Level Shake Up Supports Credit Union Success
March 9, 2020
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A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Lessons From A YouTube Series
February 21, 2020
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Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Hire For Culture. Train For Technical Skill.
February 18, 2020
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LGFCU competes for technology and data hires in a competitive market. Here’s how it attracts the right talent.
3 Years In Swing: Lessons From Life In A Temporary Office
February 17, 2020
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Greater Texas FCU is opening a new headquarters in early 2021. Until then, executives are operating out of a swing space two miles from home.
Seth Schaefer On Leadership
February 17, 2020
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The Rivermark Community president and CEO began his career as webmaster and says the front-facing member experience is a priority now equal to back-end bookkeeping.
What’s In A Name: UX Research And Design
A special team at BECU delves into digital to tackle user experience at the big cooperative.
3 Ways To Support Employees When They Need It The Most
In the face of a crisis, credit union employees step up to support vulnerable members and communities. Sometimes, they need a helping hand, too.
3 Ways To Navigate The Coronavirus Crisis
The current environment is springing unprecedented challenges on leaders nearly every day, but there are lessons from the past that apply to the present.
Maria Martinez On Leadership
The CEO of Border FCU, who began her career in accounting, explains how serving the underserved hews more closely to social work than anything else.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
Five can't-miss data points this week on CreditUnions.com.
A High-Level Shake Up Supports Credit Union Success
A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Lessons From A YouTube Series
Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Hire For Culture. Train For Technical Skill.
LGFCU competes for technology and data hires in a competitive market. Here’s how it attracts the right talent.
3 Years In Swing: Lessons From Life In A Temporary Office
Greater Texas FCU is opening a new headquarters in early 2021. Until then, executives are operating out of a swing space two miles from home.
Seth Schaefer On Leadership
The Rivermark Community president and CEO began his career as webmaster and says the front-facing member experience is a priority now equal to back-end bookkeeping.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.