How AI Is Shaping HR For The Next Era
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
HR & Training
Our HR & Training page is your first stop for credit union tactics in training, employee incentives, succession planning, executive compensation, and more.
Top HR & Training Articles
Vantage West Turns A Good Problem Into Great Recognition
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
The Credit Union Guide To Generation X
August 20, 2018
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Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
Gender Parity In The Credit Union Industry
August 13, 2018
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As calls for gender parity grow louder, the credit union industry has already made large strides.
The Credit Union Guide To Generation Y
August 3, 2018
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Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
Better Hires: A Glassdoor Strategy In California
August 2, 2018
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Patelco Credit Union shares how it uses Glassdoor reviews and ratings to shore up the organization’s HR efforts.
Happier Hours For Happier Members
July 26, 2018
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New technology at Pioneer FCU offers two ways members can bank on their own time.
Does Your Credit Union Have A Horticulturalist?
July 23, 2018
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Growing a productive company culture requires different care for “annuals” and “perennials.”
How To Build A BI Team That Drives Results
July 23, 2018
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Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted lists for outreach efforts such as e-statement adoption and credit card marketing campaigns. Predictive analytics and advanced techniques for identifying potential market opportunities are in development. Acting on member data
Employee Roundtables At Orange County’s Encourage Learning And Accountability
July 18, 2018
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The credit union’s quarterly MSR-only events facilitate peer-to-peer learning, best-practice sharing, and network building.
The Industry At-A-Glance, A New Branch Concept, What’s In A Name
July 16, 2018
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Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Strategic Analytics And Member Insights Manager
July 16, 2018
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Mike Lindberg leads a team that unifies business intelligence and focuses on returning value to the members of Wings Financial.
The Credit Union Guide To Generation X
Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
Gender Parity In The Credit Union Industry
As calls for gender parity grow louder, the credit union industry has already made large strides.
The Credit Union Guide To Generation Y
Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
Better Hires: A Glassdoor Strategy In California
Patelco Credit Union shares how it uses Glassdoor reviews and ratings to shore up the organization’s HR efforts.
Happier Hours For Happier Members
New technology at Pioneer FCU offers two ways members can bank on their own time.
How To Build A BI Team That Drives Results
Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted ...
Employee Roundtables At Orange County’s Encourage Learning And Accountability
The credit union’s quarterly MSR-only events facilitate peer-to-peer learning, best-practice sharing, and network building.
The Industry At-A-Glance, A New Branch Concept, What’s In A Name
Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Strategic Analytics And Member Insights Manager
Mike Lindberg leads a team that unifies business intelligence and focuses on returning value to the members of Wings Financial.
Browse Topics
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Does Your Credit Union Have A Horticulturalist?