How AI Is Shaping HR For The Next Era
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
HR & Training
Our HR & Training page is your first stop for credit union tactics in training, employee incentives, succession planning, executive compensation, and more.
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Vantage West Turns A Good Problem Into Great Recognition
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
Insights From The Outside: Jay Huffstatler
February 23, 2025
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The industry newcomer brings a deep history of development and networking to OnPath Foundation.
Misinformation Is Everywhere. How Can Credit Unions Fight It?
February 16, 2025
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Financial misinformation spreads fast. Here’s how two credit unions ensure their members receive accurate, trustworthy guidance in addition to quality services.
Need Fresh Ideas? Think Outside The Management Circle.
February 10, 2025
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To instill a culture of innovation, Canvas Credit Union makes it easier for front-line employees to present new ideas to executives.
What’s In A Name: Director Of Multicultural Engagement
January 27, 2025
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Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
American 1 Promotes Financial Wellness From Shelter To Stability
January 27, 2025
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A partnership that helps the homeless wouldn’t be nearly as successful without the right people in the right seats — but that means more than just looking for the right work background.
Insights From The Outside: Christopher Hendry
January 20, 2025
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The IC Federal Credit Union chief reflects on how decades spent outside of financial services have shaped his approach to credit union leadership.
How ITM Strategy Became A Catalyst For Organizational Growth At Public Service
January 13, 2025
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Indiana-based Public Service launched ITMs as part of a broader pivot to deepen member service.
Affinity FCU Manages Change From The Inside Out
January 13, 2025
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An executive in charge of communications and change management aligns people and purpose to create lasting organizational impact.
Best Of 2024: Driving Employee Engagement
December 23, 2024
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Employee engagement was a top credit union priority in 2024, as the industry worked to tackle challenges like mental health, financial wellness, change management, and more.
Best Of 2024: Building Vibrant Communities
December 23, 2024
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Credit unions in 2024 leveraged data, mobile branches, and innovative housing solutions to empower underserved communities, foster diversity, and create lasting member connections.
Insights From The Outside: Jay Huffstatler
The industry newcomer brings a deep history of development and networking to OnPath Foundation.
Misinformation Is Everywhere. How Can Credit Unions Fight It?
Financial misinformation spreads fast. Here’s how two credit unions ensure their members receive accurate, trustworthy guidance in addition to quality services.
Need Fresh Ideas? Think Outside The Management Circle.
To instill a culture of innovation, Canvas Credit Union makes it easier for front-line employees to present new ideas to executives.
What’s In A Name: Director Of Multicultural Engagement
Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
American 1 Promotes Financial Wellness From Shelter To Stability
A partnership that helps the homeless wouldn’t be nearly as successful without the right people in the right seats — but that means more than ...
Insights From The Outside: Christopher Hendry
The IC Federal Credit Union chief reflects on how decades spent outside of financial services have shaped his approach to credit union leadership.
How ITM Strategy Became A Catalyst For Organizational Growth At Public Service
Indiana-based Public Service launched ITMs as part of a broader pivot to deepen member service.
Affinity FCU Manages Change From The Inside Out
An executive in charge of communications and change management aligns people and purpose to create lasting organizational impact.
Best Of 2024: Driving Employee Engagement
Employee engagement was a top credit union priority in 2024, as the industry worked to tackle challenges like mental health, financial wellness, change management, and ...
Best Of 2024: Building Vibrant Communities
Credit unions in 2024 leveraged data, mobile branches, and innovative housing solutions to empower underserved communities, foster diversity, and create lasting member connections.
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Takeaways From Day 2 Of GAC
Aaron Passman
Revisiting the major speakers, key insights, and more from the second day of America’s Credit Unions’ annual Governmental Affairs Conference.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.