How AI Is Shaping HR For The Next Era
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
HR & Training
Our HR & Training page is your first stop for credit union tactics in training, employee incentives, succession planning, executive compensation, and more.
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Vantage West Turns A Good Problem Into Great Recognition
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
Stepping Into The Branch And Out Of The Comfort Zone
June 9, 2025
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A front-line immersive experience provides a new lens on training and employee experience for a longtime executive.
People Or Pedigree? Why Not Both!
May 25, 2025
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PSECU doubles down on culture with an approach to recruitment and training that emphasizes growing talent as well as hiring it.
Credit Human Scores Staff Satisfaction
May 25, 2025
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Internal NPS scores and employee experience surveys help the San Antonio cooperative measure worker sentiment.
Interns Inspire Innovation At California Credit Union
May 19, 2025
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The West Coast cooperative supports local education through a summer internship program, and alumni have left their mark on the credit union’s operations.
¿Habla Finance? At WECU, Employees Are Learning.
May 12, 2025
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Language training at the Pacific Northwest credit union is laying the groundwork to better serve Spanish speakers in the region.
Lori Smith On Leadership
May 12, 2025
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The seasoned CHRO shares insights about intention, inclusion, and more from State Farm to United Way to Community First Credit Union.
Great MX Doesn’t Just Happen — It Takes A Cross-Functional Team
May 5, 2025
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A two-pronged testing process at TruStone Financial ensures a seamless member experience as the credit union rolls out new digital tools.
Employee Certifications Turn Tellers Into Teachers
May 5, 2025
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Canopy Credit Union’s push to certify staff as financial coaches is part of a broader strategy to build community resilience, strengthen internal culture, and deepen member relationships.
Better Member Experience? There’s A Class For That.
April 28, 2025
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First Financial of Maryland is cultivating cross-functional leadership and breaking down silos through a hands-on experience designed to spark inspiration and unify culture around the member experience.
When It Comes To Wage Growth, Does It Finally Pay To Stay?
April 21, 2025
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For the first time in 15 years, salary growth for loyal employees outpaces those who leap from job to job.
Stepping Into The Branch And Out Of The Comfort Zone
A front-line immersive experience provides a new lens on training and employee experience for a longtime executive.
People Or Pedigree? Why Not Both!
PSECU doubles down on culture with an approach to recruitment and training that emphasizes growing talent as well as hiring it.
Credit Human Scores Staff Satisfaction
Internal NPS scores and employee experience surveys help the San Antonio cooperative measure worker sentiment.
Interns Inspire Innovation At California Credit Union
The West Coast cooperative supports local education through a summer internship program, and alumni have left their mark on the credit union’s operations.
¿Habla Finance? At WECU, Employees Are Learning.
Language training at the Pacific Northwest credit union is laying the groundwork to better serve Spanish speakers in the region.
Lori Smith On Leadership
The seasoned CHRO shares insights about intention, inclusion, and more from State Farm to United Way to Community First Credit Union.
Great MX Doesn’t Just Happen — It Takes A Cross-Functional Team
A two-pronged testing process at TruStone Financial ensures a seamless member experience as the credit union rolls out new digital tools.
Employee Certifications Turn Tellers Into Teachers
Canopy Credit Union’s push to certify staff as financial coaches is part of a broader strategy to build community resilience, strengthen internal culture, and deepen ...
Better Member Experience? There’s A Class For That.
First Financial of Maryland is cultivating cross-functional leadership and breaking down silos through a hands-on experience designed to spark inspiration and unify culture around the ...
When It Comes To Wage Growth, Does It Finally Pay To Stay?
For the first time in 15 years, salary growth for loyal employees outpaces those who leap from job to job.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
Revisiting the major speakers, key insights, and more from the second day of America’s Credit Unions’ annual Governmental Affairs Conference.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.