JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Together We Advance … To The Internet Of Things
February 23, 2016
No Comments
This week’s Governmental Affairs Conference once again demonstrated the movement’s ability to mix purpose with innovation, the old and the new.
To Serve And Prosper
February 22, 2016
No Comments
Credit unions need to value service as much as profitability and be able to show it.
4 Ways To Deliver A Superior Experience In The Virtual World
February 22, 2016
No Comments
In today’s world of same-day service and immediate gratification, these credit unions are using new delivery channels and transaction capabilities to exceed member expectations.
3 Takeaways From Trendwatch 4Q 2015
February 17, 2016
No Comments
Fourth quarter performance data showcases a milestone year, with growing momentum for credit unions and unprecedented value being generated among their membership.
How Piedmont Advantage Leverages Giving Back
February 16, 2016
No Comments
The North Carolina credit union maintains a strong focus, broad reach, and internal control on social responsibility efforts.
Your Charter Is Your DNA
February 15, 2016
No Comments
Credit unions with closed charters, community charters, or a little of both have fundamentally different DNA. These three articles illustrate how they succeed in different ways.
A Contest That Shows The Money And Much More
February 15, 2016
No Comments
How a Massachusetts credit union urges its community to get out the vote to shed light on local nonprofits.
10 Credit Union Leaders In Dividend Payout
February 15, 2016
No Comments
Credit unions distributed more than $5 billion in member dividends in 2015. Which cooperatives lead the industry?
Hispanic “Together We Advance” Credit Union Seal Goes National
February 11, 2016
No Comments
Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Hispanic Together We Advance Credit Union Seal Goes National
February 11, 2016
No Comments
Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Together We Advance … To The Internet Of Things
This week’s Governmental Affairs Conference once again demonstrated the movement's ability to mix purpose with innovation, the old and the new.
4 Ways To Deliver A Superior Experience In The Virtual World
In today’s world of same-day service and immediate gratification, these credit unions are using new delivery channels and transaction capabilities to exceed member expectations.
3 Takeaways From Trendwatch 4Q 2015
Fourth quarter performance data showcases a milestone year, with growing momentum for credit unions and unprecedented value being generated among their membership.
How Piedmont Advantage Leverages Giving Back
The North Carolina credit union maintains a strong focus, broad reach, and internal control on social responsibility efforts.
Your Charter Is Your DNA
Credit unions with closed charters, community charters, or a little of both have fundamentally different DNA. These three articles illustrate how they succeed in different ...
A Contest That Shows The Money And Much More
How a Massachusetts credit union urges its community to get out the vote to shed light on local nonprofits.
10 Credit Union Leaders In Dividend Payout
Credit unions distributed more than $5 billion in member dividends in 2015. Which cooperatives lead the industry?
Hispanic “Together We Advance” Credit Union Seal Goes National
Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Hispanic Together We Advance Credit Union Seal Goes National
Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Browse Topics
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
To Serve And Prosper