Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Diary of a Recovery

Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.

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Credit Union Industry Commentary

RBC2: What Capital Problem?

The argument that existing capital regulations are ineffective just doesn’t hold water.
Features

Hitting A Home Run With Home Mortgages

Strong partnerships can push credit union lending business around the base paths.
Credit Union Industry Commentary

RBC2: Just Common Sense?

Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
Credit Union Industry Commentary

RBC2: This Proposal Is No Solution

The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Features

Diary of a Recovery

Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
Features

After A Tornado, Tuscaloosa Innovates On Mortgages

How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
Credit Union Industry Commentary

NCUA Repeats Its Favorite April Fools’ Day Joke

The Federal Credit Union Act requires the NCUA to submit an annual report to the President and Congress by April 1. Another year has come ...
Industry Insights

Security And Statistics Tell The Tale

Reports show feds quietly raising bar on security and noting demographic differences in mobile banking and payments.
Credit Union Industry Commentary

RBC2: Only One Mind To Change

Credit unions should focus their efforts on persuading NCUA board member Rick Metsger to change his mind on RBC.
Features

The Real Problem at Arrowhead Credit Union is Working With Common Purpose, Not Lack of Capital

In late July, Inland Empire community leaders sent NCUA a letter about Arrowhead’s conservatorship. On August 10, NCUA responded but failed to address the writers’ ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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