Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

A Fresh Start In Florida

Manatee Community uses a stair-step loan strategy to help members establish a relationship with a financial institution, build savings, build credit, and apply for unsecured funds.

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Anatomy Of A Loan

State Employees Credit Union of North Carolina throws open its doors for an in-depth examination of how it takes Southern sensibility to a whole new level.

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Features

A Fresh Start In Florida

Manatee Community uses a stair-step loan strategy to help members establish a relationship with a financial institution, build savings, build credit, and apply for unsecured ...
Features

Raksha Shirali On Leadership

The vice president of human resources at USAlliance Federal Credit Union talks career paths, talent identification, and management philosophy.
Credit Union Industry Commentary

RBC2: It Ain’t Over Yet

NCUA will assume it's all peachy-keen unless the agency hears from credit unions.
Credit Union Industry Commentary

NCUSIF 2014 Audit Documents Significant Management Gaps

The annual performance of the share insurance fund is a real-world test of NCUA’s ability to identify future risk, document potential shortfalls, and accurately manage ...
Credit Union Industry Commentary

RBC2: Once More, With Feeling

Already commented once? Do it again. Haven't yet? Now's the time.
Credit Union Industry Commentary

RBC And Some Inconvenient Truths

Current comment period should be just the beginning of constant contact with those who rule our world.
Credit Union Industry Commentary

Speak Up Either Way On RBC

Yay or nay, the cooperative system needs your participation on matters of such consequence.
Industry Insights

RBC Coverage: Pros, Cons Collide

Call for comment gains urgency as April 27 deadline approaches.
Credit Union Industry Commentary

“Vote” On RBC By Commenting Now

Exercise your right and do the right thing for your members by commenting on the risk-based capital rule. It's your "vote." Make it count.
Features

Anatomy Of A Loan

State Employees Credit Union of North Carolina throws open its doors for an in-depth examination of how it takes Southern sensibility to a whole new ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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