JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Second Chance To Make A Capital Impression
July 27, 2015
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What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and membership? Learn this and more on CreditUnions.com.
Jon Hernandez On Leadership
July 1, 2015
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Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.
People-Powered Progress
July 1, 2015
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The key to Greater Nevada’s success starts within its own walls, but it doesn’t end there.
2 Tips To Build A Strong Employee-Sharing Arrangement
June 29, 2015
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First United Credit Union offers insight into how to maximize the benefits of shared staffing.
Let’s Celebrate Our Independence
June 29, 2015
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The industry’s merger rate is on the rise, but there are still plenty of credit unions developing innovative, cooperative methods to remain independent institutions. This week, CreditUnions.com takes a look at four of those methods.
3 Credit Unions, 1 CEO
June 29, 2015
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In California, three credit unions put a shared-staffing strategy to work at the highest level.
The Benefits Of Cooperative Design
June 26, 2015
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To buck the trend in rising merger rates, credit unions are developing innovative ways to operate independently.
A Summertime Strategy Snack
June 15, 2015
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This week, CreditUnions.com welcomes summer break with a series of food-themed articles. So kick back, relax, and enjoy these tasty credit union lessons.
The New Basis Of Competition
June 11, 2015
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Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
How Charlotte Metro’s Matrix Makes Big Data Byte-Sized
June 8, 2015
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This North Carolina credit union scores with targeted marketing driven by philosophy of dealing with the data it can handle.
A Second Chance To Make A Capital Impression
What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and ...
Jon Hernandez On Leadership
Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.
People-Powered Progress
The key to Greater Nevada’s success starts within its own walls, but it doesn’t end there.
2 Tips To Build A Strong Employee-Sharing Arrangement
First United Credit Union offers insight into how to maximize the benefits of shared staffing.
Let’s Celebrate Our Independence
The industry's merger rate is on the rise, but there are still plenty of credit unions developing innovative, cooperative methods to remain independent institutions. This ...
3 Credit Unions, 1 CEO
In California, three credit unions put a shared-staffing strategy to work at the highest level.
The Benefits Of Cooperative Design
To buck the trend in rising merger rates, credit unions are developing innovative ways to operate independently.
A Summertime Strategy Snack
This week, CreditUnions.com welcomes summer break with a series of food-themed articles. So kick back, relax, and enjoy these tasty credit union lessons.
The New Basis Of Competition
Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
How Charlotte Metro’s Matrix Makes Big Data Byte-Sized
This North Carolina credit union scores with targeted marketing driven by philosophy of dealing with the data it can handle.
Browse Topics
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Meet The Finalists For The 2026 Innovation Series: Employee Enablement
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Asset Quality Takes An Uncomfortable Turn In 2025
Andrew Lepczyk
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?
Meet The Finalists For The 2026 Innovation Series: Fraud Prevention And Resolution
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Meet The Finalists For The 2026 Innovation Series: Digital Member Engagement
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The American Budget Squeeze
Tony Waltrich
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
Flexibility In The Earnings Model Matters More As Rates Turn
Omar Shalabi
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
Credit Unions At A Crossroads: Shifts, Risks, And Opportunities
Callahan & Associates
A radical shift is taking place in the way consumers move money and engage with their financial institution.
Building A ‘Culture’ Of Confidence At MSUFCU
Aaron Passman
How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.