Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

What Are Credit Unions Saying About RBC2?

More than 1,000 credit union advocates from across the industry have made their voices heard. This selection of comments about NCUA’s revised risk-based capital proposal highlights drawbacks of the rule and underscores the importance of feedback.

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Features

Test Your Boundaries Without Losing Your Bearings

In a sky full of glittering opportunities, maintaining the industry’s guiding principles becomes more crucial, not less.
Credit Union Industry Commentary

What Are Credit Unions Saying About RBC2?

More than 1,000 credit union advocates from across the industry have made their voices heard. This selection of comments about NCUA’s revised risk-based capital proposal ...
Industry Insights

Be Excellent To Each Other

In order to avoid another “bogus” adventure, credit unions must remember the immortal worlds of two 80’s airheads.
Features

Credit Unions Creating The Next Economy

As America continues to transform itself economically, credit unions are becoming more involved in their communities.
Features

How To Apply The 7 Cooperative Principles To Regulatory Design

To promote the continuous evolution of the credit union charter and its multifaceted contributions to the country’s economic progress, a new cooperative regulatory structure is ...
Features

At The Intersection Of Business And Technology

BECU’s head of Internet talks strategy and skill set in a changing financial services environment.
Credit Union Industry Commentary

RBC2: You Might Not Like What Comes Next

Legal battle and years of uncertainty could follow a final rule like this.
Credit Union Industry Commentary

NCUA Is Confused About The State Of The TCCUSF

Data from different sources documents discrepant views about the Temporary Corporate Credit Union Stabilization Fund.
Features

The Economic And Community Impact Of The Financially Underserved

Are you really ready to help? Take on the Financial Empowerment Challenge.
Industry Insights

Consumer Sentiments And Employee Insights From Fourth Quarter 2014

Real comments from online review sites can help credit unions address dead zones in their application approval process, reduce the burden in employee reporting, and ...
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