JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Educators Insourced For Car-Buying Success
November 9, 2015
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It’s taken more than a decade, but this Wisconsin credit union has fine-tuned its car-buying services to benefit members and increase its loan portfolio.
DOE Targets University-Student Banking Relationships
November 5, 2015
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Credit union involvement seen as limited but experts say keep an eye on the bouncing ball nonetheless.
A G-U-I-D-E To Break Down Cubicle Walls And Encourage Collaboration
November 4, 2015
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Why Lake Trust Credit Union ditched surveys and embraced open communication.
5 Things To Learn From 2Q 2015 Strategy & Performance
November 4, 2015
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What do mountains, frisbees, and barbecue competitions all have to do with credit unions?
New Fannie Mae App Provides Information To Home Buyers
November 2, 2015
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Today’s mobile generation can access end-to-end information during the mortgage process, and credit unions can customize apps with branded marketing messages.
A Mandate For Discovery
October 28, 2015
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Credit unions are exceeding goals and breaking records quarter after quarter. In such an ideal environment, why are some still looking for the next challenge?
Fighting The Craft Beer Revolution
October 28, 2015
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In the face of flattening sales and craft beer competition, Big Beer decided to change the marketplace.
Joy Wilson On Leadership
October 19, 2015
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Joy Wilson, chief administrative officer of ORNL Federal Credit Union, talks about identifying talent and competencies, collaborating, and managing through dynamic change.
How To Own Internal Service
October 19, 2015
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Atlanta credit union Georgia’s Own works across channels to better serve employees and — in turn — better serve members.
How I Learned To Love Compliance
October 15, 2015
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A panel at BAI Retail Delivery focused on “turning lemons into lemonade” with a culture shift that makes compliance a customer service imperative.
How Educators Insourced For Car-Buying Success
It’s taken more than a decade, but this Wisconsin credit union has fine-tuned its car-buying services to benefit members and increase its loan portfolio.
DOE Targets University-Student Banking Relationships
Credit union involvement seen as limited but experts say keep an eye on the bouncing ball nonetheless.
A G-U-I-D-E To Break Down Cubicle Walls And Encourage Collaboration
Why Lake Trust Credit Union ditched surveys and embraced open communication.
5 Things To Learn From 2Q 2015 Strategy & Performance
What do mountains, frisbees, and barbecue competitions all have to do with credit unions?
New Fannie Mae App Provides Information To Home Buyers
Today's mobile generation can access end-to-end information during the mortgage process, and credit unions can customize apps with branded marketing messages.
Fighting The Craft Beer Revolution
In the face of flattening sales and craft beer competition, Big Beer decided to change the marketplace.
Joy Wilson On Leadership
Joy Wilson, chief administrative officer of ORNL Federal Credit Union, talks about identifying talent and competencies, collaborating, and managing through dynamic change.
How To Own Internal Service
Atlanta credit union Georgia’s Own works across channels to better serve employees and — in turn — better serve members.
How I Learned To Love Compliance
A panel at BAI Retail Delivery focused on “turning lemons into lemonade” with a culture shift that makes compliance a customer service imperative.
Browse Topics
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Consumers Are Financing The Future Any Way They Can
Aaron Passman
Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
A Mandate For Discovery