JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What Does Business Intelligence Mean For Credit Unions?
June 20, 2016
No Comments
Credit unions are embracing business intelligence, but their approaches to data and analytics vary as they leverage technology to deliver increased member value.
Who Owns Business Analytics?
June 20, 2016
No Comments
Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution’s membership. But who owns business analytics at credit unions across the nation?
Community Involvement, CECL, Succession At NAFCU Confab
June 15, 2016
No Comments
Credit unions correlate giving back and growing loans, while accounting standards and succession planning spur table talk.
Insights From The American Council On Consumer Interests Annual Conference
June 14, 2016
No Comments
What to take away from the conference at the “interface of psychology and economics?”
Democrat Or Republican, You Have To Love This Year’s Political Theater
June 2, 2016
No Comments
It’s time for a few more credit unions to inspire the same revolution for evolution.
How To Deepen A SEG Relationship
May 23, 2016
No Comments
This Minnesota credit union mixes marketing and message to revive relationships.
Now Is The Time To End The NCUA’s Secrecy Over The Corporate Bailout
May 19, 2016
No Comments
While credit unions await payback, a look at the agency’s audit numbers for the past six years show its secretive rescue plan might have cost more than it saved.
How SEG Values Can Lead To Increased Deposits
May 18, 2016
No Comments
Amid an industry trend of strong share growth, one credit unions community partnership helps it stand out.
$830 Million Surplus In Corporate AMEs Puts Resolution Plan In New Phase
May 17, 2016
No Comments
Three critical questions about the corporate resolution plan to be addressed at this Thursday’s board meeting.
Not Your Mother’s Credit Union
May 16, 2016
No Comments
This week, CreditUnions.com spotlights industry efforts to support innovation in the form of incubators, startups, CUSOs, and more.
Who Owns Business Analytics?
Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution's membership. But who owns business analytics at credit ...
Community Involvement, CECL, Succession At NAFCU Confab
Credit unions correlate giving back and growing loans, while accounting standards and succession planning spur table talk.
Insights From The American Council On Consumer Interests Annual Conference
What to take away from the conference at the “interface of psychology and economics?”
Democrat Or Republican, You Have To Love This Year’s Political Theater
It's time for a few more credit unions to inspire the same revolution for evolution.
How To Deepen A SEG Relationship
This Minnesota credit union mixes marketing and message to revive relationships.
Now Is The Time To End The NCUA’s Secrecy Over The Corporate Bailout
While credit unions await payback, a look at the agency’s audit numbers for the past six years show its secretive rescue plan might have cost ...
How SEG Values Can Lead To Increased Deposits
Amid an industry trend of strong share growth, one credit unions community partnership helps it stand out.
$830 Million Surplus In Corporate AMEs Puts Resolution Plan In New Phase
Three critical questions about the corporate resolution plan to be addressed at this Thursday's board meeting.
Not Your Mother’s Credit Union
This week, CreditUnions.com spotlights industry efforts to support innovation in the form of incubators, startups, CUSOs, and more.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
What Does Business Intelligence Mean For Credit Unions?