JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Desert Schools Campaigns Against Childhood Hunger On Social Media
July 7, 2016
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The Arizona-based institution set up a hashtag to drive awareness and donations to the cause.
5 Graphs That Show How Technology Offers A Competitive Advantage
July 4, 2016
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Credit unions with strong technology offerings outperform their peers in growth, penetration, and average relationships.
In The Year 2025
June 30, 2016
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Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.
Mind, Body, And Wallet
June 29, 2016
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Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
What Financial Health Means To Me
June 29, 2016
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Credit unions are providing programs, products, and services to help households in need.
Collaboration And Credit Union Survival
June 27, 2016
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Small credit union roundtable kicks off ACUC with discussion on business and thought collaboration, and on the loss of intellectual capital.
Elections, Awareness, And Innovation
June 27, 2016
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Day two at ACUC sees focus on polling, projects, the regulatory burden, and how to compete.
How To Drive Financial Health And Wellness
June 27, 2016
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This week, CreditUnions.com is keying in on the different ways credit unions are improving member financial health and wellness.
A Strategy To Build Financial Wellness And The Bottom Line
June 27, 2016
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Chicago-area KCT Credit Union deepens relationships and cross-sells member-friendly products and services via regular debt checkups.
CFPB Payday Lending Rule Requires Speaking Up
June 23, 2016
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New regs would provide a safe harbor under NCUA rule, but some say the effects could re-define small-dollar lending and sharply reduce availability.
How Desert Schools Campaigns Against Childhood Hunger On Social Media
The Arizona-based institution set up a hashtag to drive awareness and donations to the cause.
5 Graphs That Show How Technology Offers A Competitive Advantage
Credit unions with strong technology offerings outperform their peers in growth, penetration, and average relationships.
In The Year 2025
Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.
Mind, Body, And Wallet
Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
What Financial Health Means To Me
Credit unions are providing programs, products, and services to help households in need.
Collaboration And Credit Union Survival
Small credit union roundtable kicks off ACUC with discussion on business and thought collaboration, and on the loss of intellectual capital.
Elections, Awareness, And Innovation
Day two at ACUC sees focus on polling, projects, the regulatory burden, and how to compete.
How To Drive Financial Health And Wellness
This week, CreditUnions.com is keying in on the different ways credit unions are improving member financial health and wellness.
A Strategy To Build Financial Wellness And The Bottom Line
Chicago-area KCT Credit Union deepens relationships and cross-sells member-friendly products and services via regular debt checkups.
CFPB Payday Lending Rule Requires Speaking Up
New regs would provide a safe harbor under NCUA rule, but some say the effects could re-define small-dollar lending and sharply reduce availability.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.