Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

When Members Talk, Listen

Members’ stories aren’t just proof credit unions fill a vital need for consumers — they’re also an opportunity for innovation.

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Features

A Board Full Of Bosses: CEOs Turn Challenges Into Opportunity

From tweaking communication strategies to embracing diverse perspectives, here’s how three leaders are adjusting to new roles.
Features

A Patchwork Path To Equity And Justice For All

An array of experiences and professional development opportunities, combined with drive and passion, has positioned James Hunter for success in the field of DEI.
Features

Kiona Bell On Leadership

Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
Credit Union Industry Commentary

3 Takeaways From Day 2 Of GAC 2024

The curse of cable TV, servant leadership, and more concerns around AI were among the major topics as the annual event continued.
Credit Union Industry Commentary

3 Takeaways From Day 1 Of GAC 2024

The fate of fee income, AI, and consolidation (of a sort) were top of mind on Monday.
Features

First Tech Cultivates Hope (And Savings) For Foster Youth

A partnership between the credit union and a community nonprofit provides financial resources for at-risk kids during formative years.
Features

A Financial Shelter For Vulnerable Homeowners

A collaboration between Freedom First FCU and a local nonprofit is helping consumers ensure they can afford to buy a home and stay there for ...
Graph Of The Week

Where Are CDFI Designations Most Prevalent?

A look at how CDFI credit unions stack up in performance as well as geography.
Features

Member Stories. Meaningful Connections.

How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
Credit Union Industry Commentary

When Members Talk, Listen

Members’ stories aren’t just proof credit unions fill a vital need for consumers — they’re also an opportunity for innovation.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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