JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Evolving HR Roles For An Evolving Workforce
November 18, 2024
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HR leaders offer insights into their job titles, the impact they have on their credit unions, and how their roles have evolved as employee needs evolve.
Anthony Hernandez On Leadership
November 11, 2024
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The president and CEO of the Defense Credit Union Council discusses similarities between the military and credit unions, the benefits of the “OODA loop,” and more.
Physical Branch, Digital Service
November 3, 2024
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Affinity Plus builds member engagement by focusing equally on a modern brick-and-mortar network plus the latest technologies for members and staff alike.
Empathy Is A Credit Union’s Secret Weapon
October 27, 2024
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A mix of quality people and customizable services help members through economic uncertainty.
7 Ways To Gain A Wider Reach With A Narrow Field Of Membership
October 14, 2024
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Niche credit unions don’t let eligibility requirements hinder innovation or growth.
Are Community Charters The Key To Relevancy?
October 14, 2024
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Two credit unions from Nebraska and Michigan have adapted their membership models to serve a broader, more diverse base.
How To Help Gen Z Combat The ‘Vibecession’
September 30, 2024
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The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
What’s In A Name: Member Care Specialist
September 30, 2024
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Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.
Redwood Credit Union Serves Up More Than Financial Services
September 23, 2024
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The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
September 23, 2024
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The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
Evolving HR Roles For An Evolving Workforce
HR leaders offer insights into their job titles, the impact they have on their credit unions, and how their roles have evolved as employee needs ...
Anthony Hernandez On Leadership
The president and CEO of the Defense Credit Union Council discusses similarities between the military and credit unions, the benefits of the “OODA loop,” and ...
Physical Branch, Digital Service
Affinity Plus builds member engagement by focusing equally on a modern brick-and-mortar network plus the latest technologies for members and staff alike.
Empathy Is A Credit Union’s Secret Weapon
A mix of quality people and customizable services help members through economic uncertainty.
7 Ways To Gain A Wider Reach With A Narrow Field Of Membership
Niche credit unions don’t let eligibility requirements hinder innovation or growth.
Are Community Charters The Key To Relevancy?
Two credit unions from Nebraska and Michigan have adapted their membership models to serve a broader, more diverse base.
How To Help Gen Z Combat The ‘Vibecession’
The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
What’s In A Name: Member Care Specialist
Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.
Redwood Credit Union Serves Up More Than Financial Services
The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.