Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

When Members Talk, Listen

Members’ stories aren’t just proof credit unions fill a vital need for consumers — they’re also an opportunity for innovation.

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Credit Union Industry Commentary

3 Takeaways From Day 2 Of GAC 2024

The curse of cable TV, servant leadership, and more concerns around AI were among the major topics as the annual event continued.
Credit Union Industry Commentary

3 Takeaways From Day 1 Of GAC 2024

The fate of fee income, AI, and consolidation (of a sort) were top of mind on Monday.
Features

First Tech Cultivates Hope (And Savings) For Foster Youth

A partnership between the credit union and a community nonprofit provides financial resources for at-risk kids during formative years.
Features

A Financial Shelter For Vulnerable Homeowners

A collaboration between Freedom First FCU and a local nonprofit is helping consumers ensure they can afford to buy a home and stay there for ...
Graph Of The Week

Where Are CDFI Designations Most Prevalent?

A look at how CDFI credit unions stack up in performance as well as geography.
Features

Member Stories. Meaningful Connections.

How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
Credit Union Industry Commentary

When Members Talk, Listen

Members’ stories aren’t just proof credit unions fill a vital need for consumers — they’re also an opportunity for innovation.
Graph Of The Week

Finding The Gaps In Financial Inclusion

Differences in how men and women view financial inclusion contribute to a drop in global ranking for the United States.
Features

A Big-Picture Approach To Financial Inclusion

A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
Features

What’s In A Name: Director Of Financial Inclusion And Community Engagement

Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.

How Well Do You Know The Gen Z Economy?

From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.

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Stocking Every Aisle With Financial Opportunity

Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.

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