JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Are Credit Unions Too Squeamish To Watch Matz And McWatters Duke It Out?
February 5, 2015
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A new era of transparent debate and both sides of the story will be good for us all!
Split Leadership Helps Honor Keep It Local
January 23, 2015
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Honor Credit Union formed an independent executive team to build on the knowledge of merged staff members and succeed in a new market.
Debra Vollmer On Leadership
January 20, 2015
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Debra Vollmer, senior vice president at Langley Federal Credit Union, reflects on her leadership style, lessons learned during her career, and opportunities for the industry.
The Secret Legal Opinions Behind Public Decisions
January 20, 2015
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NCUA is setting an anti-democratic precedent in its repeated efforts to keep private the legal opinions about its public regulatory authority. RBC is one example. The CUSO rule is another. Will there be more?
How Credit Unions Can Prove Themselves
January 19, 2015
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A review of practices that show how and why credit unions are boosting their visibility and viability.
4 Ways Great Minds Address Adversity
January 16, 2015
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Don’t bemoan a streak of bad luck: harness it. Fate dealt these fledgling businesses a bad hand, but their mentalities carried them through to ultimate success.
Rate Your Regulator
January 16, 2015
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How did the three board members and NCUA fare during the open meeting in which the agency released the revised risk-based capital proposal?
Credit Unions: Prove Thyself!
January 15, 2015
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Strategists, new Filene report say credit unions need new metrics to show the world how and why they matter.
What To Listen For When The NCUA Board Discusses The Revised RBC Rule
January 13, 2015
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To craft an effective response, credit unions must understand how board members view the rule.
First Imperial Grows Deposits While Shrinking Payday Lenders’ Market
January 12, 2015
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This California credit union grows deposits by focusing on checking account, and loan growth among members other financial institutions rebuff.
Split Leadership Helps Honor Keep It Local
Honor Credit Union formed an independent executive team to build on the knowledge of merged staff members and succeed in a new market.
Debra Vollmer On Leadership
Debra Vollmer, senior vice president at Langley Federal Credit Union, reflects on her leadership style, lessons learned during her career, and opportunities for the industry.
The Secret Legal Opinions Behind Public Decisions
NCUA is setting an anti-democratic precedent in its repeated efforts to keep private the legal opinions about its public regulatory authority. RBC is one example. ...
How Credit Unions Can Prove Themselves
A review of practices that show how and why credit unions are boosting their visibility and viability.
4 Ways Great Minds Address Adversity
Don’t bemoan a streak of bad luck: harness it. Fate dealt these fledgling businesses a bad hand, but their mentalities carried them through to ultimate ...
Rate Your Regulator
How did the three board members and NCUA fare during the open meeting in which the agency released the revised risk-based capital proposal?
Credit Unions: Prove Thyself!
Strategists, new Filene report say credit unions need new metrics to show the world how and why they matter.
What To Listen For When The NCUA Board Discusses The Revised RBC Rule
To craft an effective response, credit unions must understand how board members view the rule.
First Imperial Grows Deposits While Shrinking Payday Lenders’ Market
This California credit union grows deposits by focusing on checking account, and loan growth among members other financial institutions rebuff.
Browse Topics
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
Are Credit Unions Too Squeamish To Watch Matz And McWatters Duke It Out?