JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What Role Did The Practitioners Council Play In NCUA’s Revised Risk-Based Capital Rule?
January 12, 2015
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If NCUA implemented the role of the practitioners in the spirit of member participation, then the precedent could be an important milestone in how the agency works with credit unions.
Will NCUA’s Revised RBC Rule Benefit From Banking Regulators’ Experience?
January 12, 2015
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A speech by the vice chair of the FDIC should be top of mind as the industry considers the new risk-based capital proposal.
Children’s Health Is Something We Can All Agree On
January 12, 2015
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Credit Union Cherry Blossom Ten Mile Run promises to be bigger and better in 2015, but needs your support.
First Quarter Growth In 2015 Is Critical To Sustain Momentum
January 5, 2015
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First quarter is an ideal time to pay slightly above market to lock in long-term CDs and reactivate interest in money market offerings.
5 Ways To Work With Non-FI Cooperatives
December 24, 2014
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Lessons from five credit unions on the benefits of grocery co-op partnerships.
Great Leaders’ Quest For Elegance
May 27, 2014
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Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
How Can YOU Support The TOMS Model
August 8, 2013
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By building a business model around helping others, TOMS sets an example for cooperatives to follow.
Your Vision For Regulatory Leadership
July 3, 2013
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Here are four different ways you can join the conversation about the need for an understanding of cooperative principles in regulatory leadership.
Highlight The Cooperative Business Model
September 24, 2012
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To strengthen the credit union marketplace, institutions have to walk the talk.
Credit Unions Can Benefit From The Cooperative Model
July 26, 2012
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The benefits of corporate membership become evident as third-party partners edge out credit unions from their customer base.
Will NCUA’s Revised RBC Rule Benefit From Banking Regulators’ Experience?
A speech by the vice chair of the FDIC should be top of mind as the industry considers the new risk-based capital proposal.
Children’s Health Is Something We Can All Agree On
Credit Union Cherry Blossom Ten Mile Run promises to be bigger and better in 2015, but needs your support.
First Quarter Growth In 2015 Is Critical To Sustain Momentum
First quarter is an ideal time to pay slightly above market to lock in long-term CDs and reactivate interest in money market offerings.
5 Ways To Work With Non-FI Cooperatives
Lessons from five credit unions on the benefits of grocery co-op partnerships.
Great Leaders’ Quest For Elegance
Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
How Can YOU Support The TOMS Model
By building a business model around helping others, TOMS sets an example for cooperatives to follow.
Your Vision For Regulatory Leadership
Here are four different ways you can join the conversation about the need for an understanding of cooperative principles in regulatory leadership.
Highlight The Cooperative Business Model
To strengthen the credit union marketplace, institutions have to walk the talk.
Credit Unions Can Benefit From The Cooperative Model
The benefits of corporate membership become evident as third-party partners edge out credit unions from their customer base.
Browse Topics
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
What Role Did The Practitioners Council Play In NCUA’s Revised Risk-Based Capital Rule?