JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How To Turn A Good Member Experience Into A Great One
March 28, 2016
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In the increasingly competitive world of consumer experience, delivering a good member experience isn’t good enough. At Orange County’s Credit Union, the entire organization aligns to ease pain points.
A Complaint By Any Other Name Is Member Feedback
March 28, 2016
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For a credit union with nearly $14 billion in assets, BECU receives few complaints. Here are three of the institution’s best practices in resolving and managing complaints.
Improve Member Experience
March 28, 2016
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This week, CreditUnions.com features success stories from credit unions across the industry. Whether by resolving complaints, or onboarding new members here’s how credit unions are improving the member experience.
Ed Callahan … A Look Back
March 17, 2016
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With Ed, there was only one direct path to the goal. That path was either with you, around you, over you, under you, or through you. You could step aside or get on board.
The Employee Of The Future
March 14, 2016
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Why tomorrow’s cooperative workers will need to know more, do more, and own more, and how we can help them get there.
How To Build A Staff Centered On Sales
March 14, 2016
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Deb Vollmer, vice president of branch services at Langley FCU, discusses the credit union’s new leadership structure, building a sales culture, and hiring best practices.
A Strategy To Reward Members For Positive Behavior
March 7, 2016
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By turning a longstanding credit model on its head, BECU repriced $100 million in loans in 2015.
Focus Financial Services On Seniors
March 4, 2016
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Credit unions can accommodate their older demographic with reverse mortgages, financial investment services, and elder abuse education.
Same-Day Payments Criteria Set The Stage
March 2, 2016
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Feds Faster Payments Task Force reports include credit union participation and spark anticipation for changes to come.
CDFI Certification Just Got Easier
March 1, 2016
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A GAC roundtable informs credit unions of one strategy to better serve low-income members.
How To Turn A Good Member Experience Into A Great One
In the increasingly competitive world of consumer experience, delivering a good member experience isn’t good enough. At Orange County's Credit Union, the entire organization aligns ...
A Complaint By Any Other Name Is Member Feedback
For a credit union with nearly $14 billion in assets, BECU receives few complaints. Here are three of the institution’s best practices in resolving and ...
Improve Member Experience
This week, CreditUnions.com features success stories from credit unions across the industry. Whether by resolving complaints, or onboarding new members here's how credit unions are ...
The Employee Of The Future
Why tomorrow’s cooperative workers will need to know more, do more, and own more, and how we can help them get there.
How To Build A Staff Centered On Sales
Deb Vollmer, vice president of branch services at Langley FCU, discusses the credit union’s new leadership structure, building a sales culture, and hiring best practices.
A Strategy To Reward Members For Positive Behavior
By turning a longstanding credit model on its head, BECU repriced $100 million in loans in 2015.
Focus Financial Services On Seniors
Credit unions can accommodate their older demographic with reverse mortgages, financial investment services, and elder abuse education.
Same-Day Payments Criteria Set The Stage
Feds Faster Payments Task Force reports include credit union participation and spark anticipation for changes to come.
CDFI Certification Just Got Easier
A GAC roundtable informs credit unions of one strategy to better serve low-income members.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Ed Callahan … A Look Back