JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Hispanic Together We Advance Credit Union Seal Goes National
February 11, 2016
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Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Lessons From The Retail World
February 10, 2016
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Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Keep New Member Referrals All In The Family
February 8, 2016
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Harvest FCU adds members through a family-focused referral program.
How Attentive Listening Makes For Stronger Lending
January 25, 2016
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First Source Federal Credit Union scores rapid loan growth by considering a borrower’s personal background as well as their financial history.
The New Rules Of Business In A #Trending World
January 18, 2016
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Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion rules in your favor.
A Strategy To Adopt A Younger Point Of View
January 11, 2016
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Advisory roles are helping two credit unions engage millennial members.
Educational Systems Federal Credit Union Takes “Support Education” Mantra To The Races
January 11, 2016
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Maryland credit union puts its commitment to education on display while also doubling down on the movement’s commitment to the Children’s Miracle Network Hospitals.
A Tale Of Two Internships
January 11, 2016
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How a Michigan credit union works with college millennials and veteran CUSO staff members alike.
25 Years In The Forest, Still Seeing Trees
January 6, 2016
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Its times like today when credit union executive teams most need a strategic mindset to lay the foundation for future success.
6 Big Ideas For 2016
January 4, 2016
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With the books on 2015 officially closed, it’s time to get excited about the new year ahead.
Hispanic Together We Advance Credit Union Seal Goes National
Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Keep New Member Referrals All In The Family
Harvest FCU adds members through a family-focused referral program.
How Attentive Listening Makes For Stronger Lending
First Source Federal Credit Union scores rapid loan growth by considering a borrower’s personal background as well as their financial history.
The New Rules Of Business In A #Trending World
Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion ...
A Strategy To Adopt A Younger Point Of View
Advisory roles are helping two credit unions engage millennial members.
Educational Systems Federal Credit Union Takes “Support Education” Mantra To The Races
Maryland credit union puts its commitment to education on display while also doubling down on the movement’s commitment to the Children’s Miracle Network Hospitals.
A Tale Of Two Internships
How a Michigan credit union works with college millennials and veteran CUSO staff members alike.
25 Years In The Forest, Still Seeing Trees
Its times like today when credit union executive teams most need a strategic mindset to lay the foundation for future success.
6 Big Ideas For 2016
With the books on 2015 officially closed, it's time to get excited about the new year ahead.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Lessons From The Retail World